About the Big Misconception “Social Media Marketing Does not Work for Me”

In his last article, Jonathan wrote about the misunderstanding in social media marketing: The expectation of marketing success coming with the push of a red button. And you only need someone to show you where that red button is and how to push it. But as always: It is not that easy. I have been thinking if my take on…

The Devil in the Marketing Details – Do One Thing Right Before You Try Another

Marketing is not easy, and online marketing does not necessarily mean that marketing has become easier. Marketing has become more accessible, yes, but easier? As a marketer, I often see other marketers and even more often clients try a lot of different things at once. The process is always the same. They have read or heard about something that sounded clever.…

The Importance of Content in Social Media Marketing

Often we get asked: How did you grow your Twitter followers to such impressive numbers? Why do my accounts not grow as much as I want them to? Why do I get nothing out of all my marketing efforts? Why do people not talk about my product on social media? And most of the time the answer is: It’s the…

4 Ways to Stay on Top of the Content Stream

One of the most important tasks of any marketer or blogger is to know what is going on in his/her niche and read the most important pieces. Considering how much content usually comes per day, it is crucial to find an efficient method to master the incoming content stream. Keeping up with all the content being published in our niche…

Intellectual Property Rights for Instagram, Flickr and Twitter Photos

The following post is a guest post by Olga Egorsheva, the CEO of the marketplace for social media content, lobster.media. Lobster makes it possible for anyone to earn money by selling licenses for the photos they have already published on Instagram or Flickr. Olga is Russian by origin, lived in France, Norway and Germany, and started the company in London with…

Pebble vs. Apple Watch – about the Smartest Marketing Decision of 2015, Yet

Have you heard about Pebble? In case you haven’t, Pebble is the Smartwatch company which is currently disrupting the (smart-) watch industry. Yep, they are competing directly with Apple. But they started doing this three years ago. 12 days ago they launched a crowdfunding campaign for their latest model – the Pebble Time. In just 48 hours, the Pebble Time broke…

The Importance of Twitter for Traffic Generation – The Traffic Generation Podcast

And once again it is Sunday – and I only managed this one episode of the podcast this week. Sorry… Today it is time to talk the importance of Twitter for Traffic Generation. [powerpress] Twitter really is one of the or maybe even the most important tool for online traffic generation. But many who are starting out fail to understand…

Why You Will Always End Up Doing Your Marketing Yourself

Talking to startups and clients, I sometimes get the impression they believe for their marketing it would be sufficient to get some influencers to give a shout out or to get a handful of bloggers to write some coverage. Dream on: That’s neither enough nor is it likely to happen! The hard truth is: It is part of your job…

The Importance of Marketing in a Lean Startup Environment – The Traffic Generation Podcast

So, I promised to get this done at least twice a week. And then I get lazy for a week and only do it once? [powerpress] Sorry… I’ll be better next week. Anyway – today is about the importance of marketing in a lean startup environment. Because many startups seem to think that lean startup somehow let’s them bypass their…