How One Headline Can Make or Break Your Content Marketing Success

How much time are you spending on your headline or subject line? Often once a text (blog post, email, etc.) is finished, we quickly write a few words that come to mind. And that’s it. Does it surprise you that PR people often spend at least as much time on the headline of a messaging document as on the document…

How to Use Social Selling to Empower your Sales Team

The Following is a guest post by Oren Ezra (Twitter: @Oren_Ezra). Oren Ezra is the VP of Marketing for Pepperi, the fastest-growing provider of sales apps for manufacturers, wholesalers and retailers. In today’s world, there are few things we can’t learn to do using the power of social media. We have the power to persuade, engage, inform, and especially communicate. While we’ve…

7 Reasons Why Guest Blogging Is a Good Idea To Build Your Business

When talking about marketing for a young business, I often get the impression that guest blogging is passing by quietly under the radar. For many entrepreneurs, that means they are missing out. And it is not only young founders who could give their marketing the extra push with guest blogging – matured marketers can also profit from writing articles for…

Startup Marketing: 3 Things to Do Now (even if you don’t have a product yet)

Last week in a workshop about marketing for young companies and startups some of the young entrepreneurs asked if there are some things in marketing we would recommend for every founder. And there are some things in marketing we think everyone should, at least, know about. We would even suggest looking into some of these BEFORE you actually decide to…

Marketing Process: You Need to Do Every Step At The Right Time

A while ago we had a client who was at a fairly early stage with their marketing efforts. They had basically no traffic, no social media followers or fans to speak of and just a handful of email subscribers. Their blog was a mess and barely readable. After a few days which we spent on analyzing and optimizing their efforts…

Targeting in Social Media: Making Yourself a Target

You may ask now, why you want to be a target. Everybody is always talking about targeting your audience or followers. And now I am telling you, that you actually want to be targeted by them? Think about it: Instead of having to hassle to find your ideal audience and beg them to follow you, they will flock to your…

The Social Media Traffic Generation Masterclass – Part II

The second course in the Social Media Traffic Generation Masterclass is about “Making Sure Your Social Media Audience Matches Your Target Audience”. Have you ever wondered why some people in Social Media have few followers but get a ton of results, while others have thousands of followers and struggle to get anything out of them? Most often this is a…

11 Reasons Why Twitter Is a Great Starting Point to Grow a Social Audience

A while ago we went to a startup event where a person representing an accelerator said: „every entrepreneur needs to be on Twitter.“ And he is dead right. He continued by saying that he would not get why so many founders, especially in Germany, are still not on Twitter. That is something that is not only true for entrepreneurs. And…