Your Road to Twitter Success in 6 Easy Steps

We have written some articles about how to grow your Twitter account to achieve Twitter success. Our assumption for these articles was that you are already present on Twitter and “just” want to know how to grow a targeted following and with it gain more traffic to your content. Talking to some newbies on Twitter, I realized that there are…

Clicks per Share – G+ or Facebook – Are We Doing Facebook All Wrong?

Recently Jonathan and I talked about Google+ and our impression, that we get very little traffic from there to our blog. We discussed if this is either due to the fact that people don’t share our content on G+ or if people don’t click on content shared on G+. Incidentally, I was also pointed to an article on Business Insider,…

The Dark and Immoral Side of Content Marketing

I love Content Marketing – but there is a dark side to it. A very dark side. I realized this back in 2013 when I came back from a funeral – and had the unpleasant experience to read about Angelina Jolie’s double mastectomy. How exactly are Angelina Jolie’s breasts related to content marketing? Well the connection is more visible than…

9 Ways to Keep Prospects Interested and Eventually Convert

A few days ago I came across a post/podcast by J. Baer on Convince & Convert (Jay’s posts recently inspire so many of our articles, you could call us fans 🙂 ) telling „You Should Give Your Customers a Slow Lane“. Reading this post, I thought “I am exactly this kind of person, who does not convert fast”. Actually – most…

Influencers Are Lying and Statistics Are Only Telling Half The Truth

Last week Kim Garst posted an article about various ideas for posts for your Facebook page. Kim writes in the article that you should post several times a day – but I guess some of you have heard about the statistic research stating that the optimal frequency would be ten times a week. In the comments to Kim’s post the…

LinkedIn: Engagement Comes First (and You’re Using it Wrong)

Facebook is for private stuff and LinkedIn for work-related things, right? Wrong – at least partly. It is easy to fall for this, though – because that is how these companies market themselves. I recently discovered something that made me rethink this assumption. Here is why. Most people give away “private data” much more freely on LinkedIn Like many others…

4 Ideas for Content Optimization (Other Than Keywords)

If you are active in content marketing, I guess you have heard (or read) the advice that you have to keyword optimize your content. While I agree that you should consider which are the words people expect you to use for certain topics and which terms are commonly used, I also think putting too much focus on keyword optimization can…