Storytelling: 7 Ideas About What to Tell Your Audience

Often when we talk to entrepreneurs who would love to start with content marketing or blogging, they say something like we do not know what kind of content to publish we do not have so many interesting stories to tell why should people want to read what we have to say we are no writers (filmmakers, photographers, …) Most of…

5 Important Metrics Every Blogger Should Be Tracking

The following is a guest post by Justin Butlion:  Justin Butlion is the co-founder of Feedio, a marketing platform for bloggers that focuses on RSS-to-email, social media engagement and blogging analytics. Justin loves to write and talk about online marketing and entrepreneurship and is a die-hard English Football fan. Us bloggers are living in a golden age when it comes…

Why Startups and Bloggers Both Fail at Blogger Outreach

Startups need attention and a very relevant technique to gaining attention is maintaining a healthy relationship with bloggers. Bloggers (no matter how popular) need content, things to write about and news to spread. Sounds like a joint venture made in heaven? True – but as always, things aren’t that simple. The Diversity of the Blogosphere The Blogosphere is made up…

Why Facebook Zero Is Bulls… and Why Consultants Claim It’s Not

Warning, the following article is a bit of a rant…Nothing to start the week better than with a rant. Facebook recently launched another update – and it didn’t take long until articles began to appear that claimed that it is the next step to “Facebook Zero.” In case you didn’t know, Facebook Zero is the term coined by marketers describing…

The Social Media Traffic Generation Masterclass – Launch of Part I

Many times we get asked: „How did you build your social audience?“ „Wow, how can you have 1 Mio. followers on Twitter?“ and „How did you grow traffic and publishers for exploreB2B without a huge marketing budget?“ And then people go on saying: “We do not have the money to spend on advertising with Facebook to build our followers”, “I…

Content Creation Is Only One Part Of Content Marketing

I recently came across an article on Copyblogger tackling the question „What’s the Difference Between a Professional Writer and a Content Marketer?“ My first reaction was: Hell, I can be a content marketer and not a writer at all – what about all the video-, graphics or illustrations? That is content, too. Many people actually do content marketing without ever…