Guest blogging is a lot more than a strategy to build links for your SEO to improve your search rankings. There are many marketing goals that you can reach through guest blogging. And there is one major aspect of online marketing that is not only easy to achieve through a guest post. In addition, it can be combined with any…
For each and every social network, one of the first and most important questions is: How can I grow an audience? And by now you should know enough about us, that we will never tell you „Pay for ads“ without telling you some other methods to grow a targeted audience, first. That is no different for Instagram. Of course, you…
In my previous article, I wrote about WHY you should engage with your audience. Today, I want to give you some tips, tricks, and tactics to get more social media engagement from your audience. 1. Schedule your updates There are good times to post. These times depend on your audience and your topics. Some topics are more relevant during working…
A friend of mine gets very frustrated with her gardening efforts. She plants and invests money for new plants, but the flowers do not seem to want to pay her back with blooms. Her flowers never look very healthy and even if they grow for a year or so, after a while they give up and die. So she has…
You followed the advice – or the content marketing hype – and started producing content? And now you are frustrated because your content does not seem to attract as many readers as you expected? Apart from expectations of traffic for a new content source often being far too high, there are multiple reasons why not as many people read your…
Growing a targeted audience in social media is the first step on your path to success. Without any followers, in most social networks your chances of getting people to your content and website are diminishing small. While a large following does not guarantee social media marketing success, a targeted following is necessary to attract an audience to content, generate leads…
Talking to many people who are not marketing professionals, founders, young business owners and bloggers I realized that there are many mistakes you can make with Twitter. And these Twitter mistakes can easily lead to frustration and lack in positive results. The feeling arises that „Twitter is not for me“ for some routines that can be easily changed and adapted.…
One of the biggest challenges for bloggers is to drive more traffic to their new blog. How to find and grow an audience, to attract readers and how to get the first people to share your blogs, is not a trivial question. Even with putting in a lot of effort and trying a lot of different methods, many bloggers get…
Working on marketing with young companies and founders can be very rewarding – and very depressing. Rewarding because there is so much these entrepreneurs can achieve with just a little hard work and some brains. Depressing, because there are the few that do not seem to want success and find so many lame explanations why marketing is not what they…
When talking about marketing for a young business, I often get the impression that guest blogging is passing by quietly under the radar. For many entrepreneurs, that means they are missing out. And it is not only young founders who could give their marketing the extra push with guest blogging – matured marketers can also profit from writing articles for…