Three Chrome Toolbars that Can Save Your Competitive Analysis

The following is a guest post by Eugene Mekeda. Eugene is a marketer at Ahrefs.com. He used to work in advertising, tech support, and journalism but found himself in marketing and copywriting. Remember in school, we were told that peeping into other students’ test sheets is bad? Well, you can forget it. Because rules for starting a business online aren’t…

Online Success: What You Really Need Are Habits – Not Money

Striving for online success is like striving for fitness – you won’t get fit without training regularly, and you won’t succeed if you don’t develop habits. Here is what you really need. Many “marketing influencers” will tell you what you need for online success: Books that will teach you how to market anything online (ranging from as low as $5…

Online Marketing: Don’t Just Do The Right Things – Do Them Right

Talking to marketers, entrepreneurs and social media people I often hear things like „this does not work,“ „you should not do that“ and „doing that is bad.“ And most of the time I think these people are awfully wrong, because what they say is: „I have no clue how to do this right.“ And by not admitting this and claiming…

7 Reasons Why Guest Blogging Is a Good Idea To Build Your Business

When talking about marketing for a young business, I often get the impression that guest blogging is passing by quietly under the radar. For many entrepreneurs, that means they are missing out. And it is not only young founders who could give their marketing the extra push with guest blogging – matured marketers can also profit from writing articles for…

Blogging Success: 7 Reasons New Bloggers Fail

Recently in the comment section of an article on businesses grow by Mark Schaefer (“Why you don’t want to be Chris Brogan“) a discussion between Jay Baer and Jonathan came up if in today’s internet world Jay would still build his business around a blog or if it even would be possible today to really grow a successful blog. From…

Agility: The one Advantage SMBs and Startups have in Online Marketing

In Online Marketing and Social Media things are never static. What works today can be totally useless tomorrow. What works in one situation can be totally wrong in another. What is perfect for one company might have a negative effect on another. It is not only Google or Facebook who are changing the rules of the game constantly. Click To…

Your Most Valuable Assets Are: People

by Susanna Gebauer (@dreckbaerfrau) Looking at online businesses today, I sometimes get the feeling that many forget about the one most important purpose behind all online activity: The people. Here are some examples of what happens when people are not part of the equation enough. Relying on content specifications too much: We create content for Google, Facebook, Pinterest and many…

“Success is a process, not an event”

by Susanna Gebauer (@dreckbaerfrau) I read this remark in G+ yesterday (Shared by Brian Gosur), and it nails down one of the biggest misunderstandings of social media I have to deal with in conversations with clients or potential clients. Many people still believe they can simply snap their fingers in social media and see results. Or in other words, they…

Climbing The Marketing Success Ladder With Data

by Susanna Gebauer (@dreckbaerfrau) Measuring is key to marketing success. It is the fine art of marketing. Without measuring what you are getting out of what you are doing, you are flying blind. Numbers are not only for bragging; they are the proof that what you are doing is taking you where you want to go (or that you are…