Your Fault, Always. 8 Reasons to Blame the Marketer For Startup Failure.

I’m a marketer. I became a marketer by accident – because I had created a product the world hadn’t seen before – and no one knew how to market it. Well, Susanna and I worked out how to market it right – and when we went bankrupt a couple of years later, it wasn’t because the marketing hadn’t worked. Since…

12 Effective Ways Your Startup Can Use Periscope to Grow the Business

The following is a guest post by Rick Riddle. Rick Riddle is a successful blogger whose articles aim to help readers with digital marketing, entrepreneurship, and self-development. Connect with Rick on Twitter and LinkedIn. Periscope is one of the fastest growing ways to reach your audience and customers in a new and effective way. The Twitter-owned live streaming service is catching…

Why And How To Build An Audience – Long Before You Got A Product

Again and again, I hear from entrepreneurs and founders „we do not need marketing yet, we are still working on our product“. And later when they are nearing their launch or are trying to find their path to growth, what they are severely lacking is an audience, which they failed to build long before the launch. One of the biggest…

13 Social Media Marketing Mistakes Many Beginners Make

There are endless social media marketing mistakes you can make, but some seem to be more common than others especially for beginners. And most of the mistakes are made with good intentions. Still, these mistakes hurt your success. And more: The lack of achieving the necessary results lets many young entrepreneurs turn away from social media marketing to try their…

Marketing Priorities: 5 Things To Do When There Is Too Much To Do

When you are starting to market your company, your services or yourself on social media or elsewhere, there are many things to learn and even more things you can try. Most of them probably won’t work – but you need to try a lot to find some things that do work. The reality is that marketing consists of many possibilities,…

Social Media Fail: Twitter is Not Just About News

Sometimes I am shocked how many wrong perceptions and misunderstandings of Twitter are presented as the professional advice from so-called social media experts. Maybe it is because I myself am a heavy Twitter user and our social media success started with finding out how Twitter can be used for marketing a young company that I am so often thinking „what…

7 Sorry Excuses For Not Doing Marketing Right Now

Working on marketing with young companies and founders can be very rewarding – and very depressing. Rewarding because there is so much these entrepreneurs can achieve with just a little hard work and some brains. Depressing, because there are the few that do not seem to want success and find so many lame explanations why marketing is not what they…

7 Reasons Why Guest Blogging Is a Good Idea To Build Your Business

When talking about marketing for a young business, I often get the impression that guest blogging is passing by quietly under the radar. For many entrepreneurs, that means they are missing out. And it is not only young founders who could give their marketing the extra push with guest blogging – matured marketers can also profit from writing articles for…

Startup Marketing: 3 Things to Do Now (even if you don’t have a product yet)

Last week in a workshop about marketing for young companies and startups some of the young entrepreneurs asked if there are some things in marketing we would recommend for every founder. And there are some things in marketing we think everyone should, at least, know about. And we would even suggest looking into some of these BEFORE you actually decide…

About the Big Misconception “Social Media Marketing Does not Work for Me”

In his last article, Jonathan wrote about the misunderstanding in social media marketing: The expectation of marketing success coming with the push of a red button. And you only need someone to show you where that red button is and how to push it. But as always: It is not that easy. I have been thinking if my take on…