9 Mistakes I Made When I Started With Social Media Marketing

Some of you may already know our story. In 2010 Jonathan and I founded a publishing platform called exploreB2B. To be honest we did not know anything about social media marketing but we had to make it work. Naturally, we tried a lot of things. Some failed, some worked (kind of) and some turned out to be marketing superpower. And…

Real-Time Marketing Guide – Everything You Need To Know

The following is a guest post by Nick Rojas. Nick Andrew Rojas is a self-taught serial entrepreneur who has worked with various startups as a business consultant.  He’s also a journalist focusing on technology, marketing, and social media.  He loves meeting new people online and being challenged with new projects.  He loves to connect so reach out on Twitter!  @nickarojas It’s…

Online Marketing: Don’t Just Do The Right Things – Do Them Right

Talking to marketers, entrepreneurs and social media people I often hear things like „this does not work,“ „you should not do that“ and „doing that is bad.“ And most of the time I think these people are awfully wrong, because what they say is: „I have no clue how to do this right.“ And by not admitting this and claiming…

Marketing Process: You Need to Do Every Step At The Right Time

A while ago we had a client who was at a fairly early stage with their marketing efforts. They had basically no traffic, no social media followers or fans to speak of and just a handful of email subscribers. Their blog was a mess and barely readable. After a few days which we spent on analyzing and optimizing their efforts…