Some of you may already know our story. In 2010 Jonathan and I founded a publishing platform called exploreB2B. To be honest, we did not know anything about social media marketing but we had to make it work. Naturally, we tried a lot of things. Some failed, some worked (kind of) and some turned out to be marketing superpower. And…
The following is a guest post by Nick Rojas. Nick Andrew Rojas is a self-taught serial entrepreneur who has worked with various startups as a business consultant. He’s also a journalist focusing on technology, marketing, and social media. He loves meeting new people online and being challenged with new projects. He loves to connect so reach out on Twitter! @nickarojas It’s…
Talking to marketers, entrepreneurs and social media people I often hear things like „this does not work,“ „you should not do that“ and „doing that is bad.“ And most of the time I think these people are awfully wrong because what they say is: „I have no clue how to do this right.“ By not admitting this and claiming the…
A while ago we had a client who was at a fairly early stage with their marketing efforts. They had basically no traffic, no social media followers or fans to speak of and just a handful of email subscribers. Their blog was a mess and barely readable. After a few days which we spent on analyzing and optimizing their efforts…