Marketing Lessons Learned From Drug Companies’ Mistakes

The following is a guest post by Devin Morrissey. Devin writes in his garage and examines car parts in his office.  He aspires to be an eternal student, writing wherever the web takes him. You’re watching TV and a commercial for the latest wonder drug comes on. It promises to help you think more clearly, focus better, and accomplish more. It…

10 Costly Landing Page Mistakes You Can’t Afford to Make

The following is a guest post by Sophia Anderson. Sophia is a blogger and a content writer who is keen on exploring new trends in content marketing and trying them out in practice. She believes in the driving force of positive attitude and personal development. Feel free to get in touch on Twitter. The landing page is a key element in…

9 Mistakes I Made When I Started With Social Media Marketing

Some of you may already know our story. In 2010 Jonathan and I founded a publishing platform called exploreB2B. To be honest, we did not know anything about social media marketing but we had to make it work. Naturally, we tried a lot of things. Some failed, some worked (kind of) and some turned out to be marketing superpower. And…

Online Marketing: Don’t Just Do The Right Things – Do Them Right

Talking to marketers, entrepreneurs and social media people I often hear things like „this does not work,“ „you should not do that“ and „doing that is bad.“ And most of the time I think these people are awfully wrong because what they say is: „I have no clue how to do this right.“ By not admitting this and claiming the…