Just yesterday I had a short Skype call with a friend running a startup. We talked about her current marketing situation, current problems, identified her goals and decided on the next steps she should take. She already had a clear view what she should do but needed some expertise to get it right. She had a lot of questions –…
It’s that time of year again. Everybody is talking about the ads for the Super Bowl. Well, at least, everybody in the marketing world. I admit I am not such a huge fan of advertisements, and I have not been watching all the spots for a long time. The first year I got into the Super Bowl ads fever was…
Last week, I told you my story about how I had to become a marketer to lead our startup to growth and how “Twitter made me a marketing pro.” Thank you for listening to my story and for being interested in Twitter marketing success. By recognizing the significance of Twitter in the marketing space, you already are on a good…
Collecting data in your online marketing efforts is not a vanity game. And the purpose of data in online marketing is neither bragging nor soothing your boss. Rather, monitoring is a question of win and lose. Only when you are carefully collecting data and monitoring all processes and results are you able to figure out the optimal marketing process(es) for…
Talking to marketers, entrepreneurs and social media people I often hear things like „this does not work,“ „you should not do that“ and „doing that is bad.“ And most of the time I think these people are awfully wrong because what they say is: „I have no clue how to do this right.“ By not admitting this and claiming the…
A friend of mine is going to run the Berlin Marathon at the end of September this year. It all started over two and a half years ago when she asked me if I would run the Nike women’s run (called “We own the night” in 2013) with her. Since then she runs regularly, and it also motivated me to…
Last week in a workshop about marketing for young companies and startups some of the young entrepreneurs asked if there are some things in marketing we would recommend for every founder. And there are some things in marketing we think everyone should, at least, know about. We would even suggest looking into some of these BEFORE you actually decide to…
Last week Jonathan and I did a workshop on Marketing for young companies. (In case some of the participants are reading this: I really hope you got something out of it. It was a lot of fun.) One of the questions that came up was „Why aren’t you doing more on Facebook. I know a (German) Social Media Consultant, who…
The following post is a guest post by Sarah Landrum. After graduating from Penn State with degrees in Marketing and Public Relations, Sarah Landrum moved to Harrisburg to become a digital marketer. She is also a freelance writer and the founder of Punched Clocks, a career development blog that helps readers find happiness and success in life and at work. Follow…
Talking to clients I sometimes get the impression they only want the big numbers which in their eyes represents the huge success of social media marketing. But they most definitely do not want the sweat, the effort and often the multiple frustrations that come for free on your path to social media marketing success. They talk about going „viral“ long…