All It takes Are 90 Min: Know What To Do Next in Marketing…

Just yesterday I had a short Skype call with a friend running a startup. We talked about her current marketing situation, current problems, identified her goals and decided on the next steps she should take. She already had a clear view what she should do but needed some expertise to get it right. She had a lot of questions –…

This Super Bowl 2016 Ad Perfectly Shows The Difference Between Virality And Marketing

It’s that time of year again. Everybody is talking about the ads for the Super Bowl. Well, at least, everybody in the marketing world. I admit I am not such a huge fan of advertisements, and I have not been watching all the spots for a long time. The first year I got into the Super Bowl ads fever was…

5 Essentials to Twitter Marketing Success – Keep Growing

Last week, I told you my story how I had to become a marketer to lead our startup to growth and how “Twitter made me a marketing pro.” Thank you for listening to my story and for being interested in Twitter marketing success. By recognizing the significance of Twitter in the marketing space, you already are on a good way…

Monitoring – The Importance of Data in Online Marketing

Collecting data in your online marketing efforts is not a vanity game. And the purpose of data in online marketing is neither bragging nor soothing your boss. Rather, monitoring is a question of win and lose. Only when you are carefully collecting data and monitoring all processes and results are you able to figure out the optimal marketing process(es) for…

Online Marketing: Don’t Just Do The Right Things – Do Them Right

Talking to marketers, entrepreneurs and social media people I often hear things like „this does not work,“ „you should not do that“ and „doing that is bad.“ And most of the time I think these people are awfully wrong, because what they say is: „I have no clue how to do this right.“ And by not admitting this and claiming…

Social Media Marketing And Its Similarities To Training For A Marathon

A friend of mine is going to run the Berlin Marathon at the end of September this year. It all started over two and a half years ago when she asked me if I would run the Nike women’s run (called “We own the night” in 2013) with her. Since then she runs regularly, and it also motivated me to start…

Startup Marketing: 3 Things to Do Now (even if you don’t have a product yet)

Last week in a workshop about marketing for young companies and startups some of the young entrepreneurs asked if there are some things in marketing we would recommend for every founder. And there are some things in marketing we think everyone should, at least, know about. And we would even suggest looking into some of these BEFORE you actually decide…

7 Steps To Get Your Pinterest Account On The Road To Success

The following post is a guest post by Sarah Landrum. After graduating from Penn State with degrees in Marketing and Public Relations, Sarah Landrum moved to Harrisburg to become a digital marketer. She is also a freelance writer and the founder of Punched Clocks, a career development blog that helps readers find happiness and success in life and at work. Follow…

Basics of Social Media Marketing Success

Talking to clients I sometimes get the impression they only want the big numbers which in their eyes represent the huge success with social media marketing. But they most definitely do not want the sweat, the effort and often the multiple frustrations that come for free on your path to social media marketing success. They talk about going „viral“ long…