9 Mistakes I Made When I Started With Social Media Marketing

Some of you may already know our story. In 2010 Jonathan and I founded a publishing platform called exploreB2B. To be honest we did not know anything about social media marketing but we had to make it work. Naturally, we tried a lot of things. Some failed, some worked (kind of) and some turned out to be marketing super power.…

3 Tools For Social Media Marketing That Nobody Ever Admits Using

Let’s start with a warning: Reading this may cause your hat to roll off. Your black hat, gray hat or white hat, I mean. Somehow, there is still a lot of talk about social media marketing that is done the proper way, and social media marketing that is done the wrong way. And terms like “black hat” or “white hat”…

Awesome Marketing Magic and Growth Hacks Using Link Shorteners

Have you ever asked yourself why you would need a link shortening service like Bit.ly? You are not alone. The necessity of link shorteners is not obvious – however some of the most surprising marketing tricks can be achieved with link shorteners. In the old days, the main reason for many for using a link shortener was so that links…

9 Awesome Digital Marketing Case Studies in B2B

Digital Marketing Case Studies are a great way to learn more about marketing – especially in the B2B sector. But impressive digital marketing case studies are sometimes hard to find. One reason for that is that it’s often hard to identify whether they apply to your exact case before you dive into the actual case study itself. Maybe I can…

Visiting 99Designs Berlin Office: How To Grow (And Have A Party)

I hate press releases. It’s neither the fault of specific releases nor the people crafting them. It’s about what they represent. They represent corporate – and I’m not a corporate guy. We recently got a party invite by 99Designs celebrating their new look and design. The invite was accompanied by a press release and an invite to chat with their…

7 Tips to Write the Most Effective Call-to-Actions

The following is a guest post by Skornia Alison. Skornia Alison works as a social media marketer for a business that offers essay writing service to clients all around the globe! Apart from her career, her passion lies in the world of leadership, mentorship, and entrepreneurship. When people click on your website, you are hoping for some action. You may…

How To Create A Social Media Quiz For Lead Generation

The following is a guest post by JP Misenas. JP Misenas is the Content Marketing Director & Audio/Visual Technician/Engineer of Interact, a place for creating entertaining and engaging quizzes that generate email leads. He writes about innovative ways to connect with customers and to build professional long-lasting relationships with them. Linkedin: https://www.linkedin.com/in/jollibeats    Twitter Handle: @jollibeats @tryinteract Ever since content marketing has…

Social Media Marketing Influencer Blogs Reviewed – The Traffic Generation Podcast

So, another week, another podcast. Today it’s all about the average social media marketing influencer – and whether you should really follow their blogs. Are they just influencers, or are they really thought leaders? Let’s find out: Reviewed in today’s show are 5 different social media influencer’s blogs: Convince and Convert – Jay Baer Jon Loomer Kikolani – Kristi Hines…

10 Ideas To Speed Up Your Business During The “Slow” Summer

For most businesses the summer season means a little slowing down. Fewer customer requests, fewer projects, and deadlines are a bit further ahead. This gives us time to lean back, take a breath and relax. And time to start something we always wanted to do, but somehow there was never enough time. Now with business slowing down and more time…

Marketing Priorities: 5 Things To Do When There Is Too Much To Do

When you are starting to market your company, your services or yourself on social media or elsewhere, there are many things to learn and even more things you can try. Most of them probably won’t work – but you need to try a lot to find some things that do work. The reality is that marketing consists of many possibilities,…