Why “Sales” in Social Media Marketing Should Not Taste Like Sales

A while ago I wrote an article about how „brands“ relate to „sales“ in social media marketing. But talking to some entrepreneurs and business owners about social media marketing I realized that there is a gap in the conception of social media marketing and sales. Either people want to do direct sales like a social media post „here is my…

7 Content Curation Tools To Stop You From Wasting Your Time

Especially when you are just starting with your marketing and have not gotten very far with your content creation – content curation for your social media accounts is one of your most important, and one of your most time-consuming tasks. To be successful with your social media marketing efforts you need to provide value on your social accounts. And most…

How To Ruin Your Twitter Marketing Experience: 10 Ways To Succeed

Some of you probably know that we drive a ton of traffic from Twitter. In addition, we also drive a ton of signups from Twitter. And that does not only work for The Social Ms – it already worked for our former startup exploreB2B where we not only drove traffic but also signups, publishers, content partners and a lot more.…

A Content Marketer’s Guide to Facebook Live Streaming

The following is a guest post by Joan Selby. Joan is a former ESL teacher and a content marketer. She also runs her own blog about social media and writing tips. Joan is a Creative Writing graduate and fancy shoe lover. A writer by day and reader by night, giving creative touch to everything. Connect with her on Twitter and Facebook…

Live In The Moment: How To Enhance Your Social Marketing With Twitter Moments

Do you think you know everything about Twitter? I seriously doubt it. Twitter seems to be straightforward and simple in features – and basically, it is just that. But there is more to Twitter than meets the eye at first glance: More features and more innovations than most people know. Twitter moments seem to have passed by more or less…

7 Must-Have Instagram Tools for Your Business

The following is a guest post by Lisa Michaels. Lisa is a freelance writer, editor and a striving content marketing consultant from Portland. Being self-employed, she does her best to stay on top of the current trends in the business world. Feel free to connect with her on Twitter @LisaBMichaels. As social media continues to rapidly grow, brands are looking for…

5 Questions You Need To Ask Yourself Before Posting on Social Media

Do you always post the best social media update you possibly can? Are you sure? Posting on social media for optimal results may simply not be as simple as it sounds. Especially when you are just starting out there are probably some things you keep forgetting, some optimization you could to for the extra mile – or simply some better…

The Truth About Hashtags: When, Where, How and How Many

I have been asked before about the right use of hashtags in the various social networks. It is a great question, and the answer is neither simple nor straightforward. The simple reason is that the best practice and what you can gain from it is different for each and every social network. While some networks love hashtags others never really…

The Neglected Importance of Putting Your Audience First in Social Media Marketing

A friend of mine gets very frustrated with her gardening efforts. She plants and invests money for new plants, but the flowers do not seem to want to pay her back with blooms. Her flowers never look very healthy and even if they grow for a year or so, after a while they give up and die. So she has…