15 Ideas for What to Post on Your Social Media Channels

When talking to entrepreneurs and bloggers there is one question that comes up fairly often: What the heck are you posting on your social media channels all the time? How do you keep those channels active without going crazy and spending far too much of your time on social media when you really want to be busy working on other…

7 Ways Content is Key to Online Business Success

Before I explain the various aspects that make content so important for your online business success and marketing ventures let me make one thing clear: We are always talking about targeted content and quality content. And it should be a matter of course that you need great content that has value for your audience. There is not much use to…

6 Ways to Fail with Pinterest Traffic Generation

There are many facts and tips about Pinterest traffic generation and marketing success floating around. Some of them are true and it is good to follow them. Other tips are old and simply will not work anymore. But some of the facts and tips about Pinterest marketing have the power to seriously hurt your marketing success. The hard truth about…

Why being “Small” in Social Media Marketing is an Advantage – Podcast Episode

Social Media Marketing: Everybody is afraid of being the small brand on social networks – but the truth is, being small is your biggest competitive advantage. Learn why: You can subscribe to Marketing in Minutes on iTunes, Google Podcasts, or any other podcast platform. In this episode of Marketing in Minutes you will learn: Why being a small brand is…

Which Social Networks Should You Use for Marketing: And The Answer is not One-Size-Fits-All

This week, we had a workshop on social media marketing at a University with young business founders and people who think about founding a company. We talked a lot about the various ideas and projects of the founders and how they could use social media. And a question came from the audience: Could we not simply present THE solution and…

Marketing in Minutes – Get MORE Followers with LESS Content – Podcast Episode

Want to get more followers while you produce less content? You can do that – with content curation. To subscribe to Marketing in Minutes on any podcast platform, please go here. Starting out with content marketing or blogging, or social media marketing, or doing really anything marketing relater online can feel daunting. You need content to get followers. You need…

20 Crazy Easy Hacks For More Social Traffic You Totally Missed

There is no question that you need a strategy for the big-time online marketing success. But there are many small tweaks and hacks that far too many people neglect and which have tremendous power to multiply your social traffic with the matter of a few clicks, a couple of words – or a tiny change to your strategy. If you…

The One Social Media Metric That Doesn’t Scale… (And it’s not traffic)

„Scaling“ is a magic word in marketing. The principle is simple: You find something that works for you and gives you a little success and then you go and try to multiply this small success into a bigger success – you „scale“ it – hopefully. If you can scale your success, you are done – go, celebrate! But the truth…

5 Things You Need To Know About Posting On Social Media On Weekends

I have seen it over and over again, people, blogs and brands being very active on Social Media on weekdays – and turning utterly silent on social media on weekends. I am not sure whether this is due to their social media manager doing a 9 to 5 job and going home on Friday afternoon or if the idea behind…