6 Marketing Lessons from a Newfoundland Dog

Some of you may know that Jonathan and I are huge fans of huge dogs: Newfoundland Dogs to be precise. We grew up with these gentle giants and have come to love them with all our heart. They helped us make new friends (dogs and people), they join us for our beloved outdoor activities. With our current Newfoundland Dog – a…

6 Effective Ways To Deal With Social Media Overwhelm

The following is a guest post by Anurag Gupta. Anurag Gupta is a budding entrepreneur with stakes in WeblinkIndia.net, an acclaimed Web Designing & Development Company, headquartered in India. He also happens to be a keen writer, sharing insights, tips, and tutorials on subjects related to the ever evolving landscape of Web Designing and Development. I may sound a wee…

How And Why To Schedule Your Social Media Updates In Advance – And 7 Tools To Get It Right!

Are you using social media to grow your business or blog? If you are just using Facebook & co. for fun, family and friends posts, you don’t need to worry about when your posts go out. There is no need for you to think about scheduling. But when you are looking for traffic to your blog or business, scheduling is…

The Fake Honesty Of Deceiving Marketing Numbers

I recently read an article about Pinterest marketing success stories. People and businesses were honored by Tailwind for achieving „huge“ success on Pinterest. I read that a person increased her following on Pinterest by 72%. And I felt: yawn, that is supposed to be impressive? And I started to think about why that is so. Why am I not as…

8 Things People Don’t Tell You About Social Media – But You Should Know

Social media can be great, no question about that. And it can drive a ton of traffic, help you find customers and overall give your business the push towards success that you so desperately need. And you read all the success stories.People keep telling you how they achieved huge success, how they got tons of traffic and how basically their…

Why “Sales” in Social Media Marketing Should Not Taste Like Sales

A while ago I wrote an article about how „brands“ relate to „sales“ in social media marketing. But talking to some entrepreneurs and business owners about social media marketing I realized that there is a gap in the conception of social media marketing and sales. Either people want to do direct sales like a social media post „here is my…

7 Content Curation Tools To Stop You From Wasting Your Time

Especially when you are just starting with your marketing and have not gotten very far with your content creation – content curation for your social media accounts is one of your most important, and one of your most time-consuming tasks. To be successful with your social media marketing efforts you need to provide value on your social accounts. And most…

How To Ruin Your Twitter Marketing Experience: 10 Ways To Succeed

Some of you probably know that we drive a ton of traffic from Twitter. In addition, we also drive a ton of signups from Twitter. And that does not only work for The Social Ms – it already worked for our former startup exploreB2B where we not only drove traffic but also signups, publishers, content partners and a lot more.…

A Content Marketer’s Guide to Facebook Live Streaming

The following is a guest post by Joan Selby. Joan is a former ESL teacher and a content marketer. She also runs her own blog about social media and writing tips. Joan is a Creative Writing graduate and fancy shoe lover. A writer by day and reader by night, giving creative touch to everything. Connect with her on Twitter and Facebook…