Social media marketing often costs a ton of time. To keep your Twitter account active, open and responsive means that you invest a minimum of effort on a daily basis. And still, you can be successful on Twitter while you focus on your main job that most of the time is something totally different from running a Twitter account: You just need the right Twitter automation tools. There are a ton of tools to help you keep your social media marketing on track – but you need to understand what you want your accounts to do and how they look when you automate at least some of your tasks.
Social Media marketing automation can be very helpful – or rather it can be the key to success. Especially on Twitter, where it is most important to keep up consistent activity automation is almost inevitable.
Here are 9 tools to help you master all your Twitter tasks and free up your time for other things to do. We always recommend to tweet more and engage more on your Twitter account and these tools help you get it done.
Buffer was one of the first Twitter tools I ever used – and I still use it. It helps you schedule tweets. As simple as that sounds, so important this is.
To be successful on Twitter you need to tweet and be active all day long. But who can sit in front of the computer and concentrate on Twitter activity all day long? Often you only have a couple of minutes a day to handle all your social media tasks. Since you don’t want your Twitter account to be active for a couple of minutes and otherwise be silenced, scheduling tweets is a must.
Image Source: Buffer
And Buffer is the number one solution for scheduling tweets. Simply put your tweets into Buffer instead of putting them directly on Twitter. Set your schedule and Buffer will send your tweets at your set times.
Extra Tip: Always make sure that your tweet includes an image. Tweets without image get far less attention on Twitter. While on Twitter you have to explicitly upload an image – Buffer can pull an image from the content you link in your tweet. This way tweeting links with an image is much easier if you tweet via Buffer than directly on Twitter.
SocialOomph takes scheduling to the next level. You can set up a queue of tweets and an interval at which you want tweets to go out on your Twitter account. Now SocialOomph can us up the complete list of tweets – and then start again at the beginning of the list.
This type of recurring queue of tweets is extremely useful for bloggers and content marketers who have a huge reservoir of evergreen and relevant content which they can use in tweets for the queues.
Image Source: SocialOomph
Warning: Recurring queues of tweets only make sense if you have a huge amount of content pieces – otherwise your Twitter followers can easily be annoyed be your repetitive tweets.
SocialOomph has some other automation features like automated direct messages. It actually has a bunch of functions – sadly it also has a really ugly user interface.
To actively grow your twitter account (fast) you need to find the right accounts to connect to. Following followers of your competitors is a great way to grow a targeted audience. But to make the follow-unfollow algorithm work for you, you need the right accounts to follow. Without a tool that is extremely hard.
ManageFlitter is the best tool I have seen so far to find targeted accounts to connect to – and find accounts you no longer want to follow, like inactive accounts or spammy accounts.
The ManageFlitter PowerMode is the most efficient method to find targeted accounts to follow.
Extra Tip: There is more to the follow-unfollow-routine than blindly following thousands of Twitter accounts. There are rules you need to follow. And no, this is not considered spam if you do it right. And you would not be the first to start growing on Twitter with this method – a ton of social media influencers have successfully used this method before you.
I already wrote about the importance of tweeting a lot and scheduling these tweets. To fill up your need for content on Twitter while you do not have an endless reservoir of own content, content curation is the answer.
To find great content to share can be a lot more efficient and less time consuming if you use the right tool. Dlvr.it is one of these tools that you can easily use to automatically tweet content for you.
If you have some sources you trust, you can connect the RSS feed of that source and use Dlvr.it to automatically create a tweet when the source publishes new content. You can either directly tweet the update or send it to your Buffer and fill your schedule there.
Another tool to help you be more efficient with your content curation is Quuu. It will help you find content based on keywords and topics. Quuu will do the job that is normally yours of reviewing the content if it is really good enough to share via your social media accounts. Similar to Dlvr.it you can have the content sent to your Buffer to fill up your Tweet schedule.
6. Twitter Lists
Twitter lists may not be the most “automated” feature or tool on Twitter. But they can be extremely useful. You can sort your followers into lists – small business, customers, competitors, influencers – whatever makes sense. Now you can treat them according to their meaning to you. Monitor what the people talk about on Twitter, see what kind of content they publish, answer relevant tweets, like tweets, engage and connect.
As with Twitter lists, you could dispute me whether the Twitter client TweetDeck is an automation tool. But a lot of tasks of Twitter marketing like searching for relevant conversations, following your lists and monitoring keywords can be a nuisance. With TweetDeck, these tasks can become fairly easy and much more efficient. Simply set up a column for each Twitter list you want to follow (it does not even have to be your own Twitter list) or keywords you want to monitor.
Now you can have a quick overview of relevant tweets and join into whatever conversation from your niche and engage with the right people.
This way TweetDeck can also be used as a tool for content discovery and make your content curation a lot easier.
I am aware of the fact that many people do not like automated direct messages or welcome tweets on Twitter. But the truth is: They can be a very effective marketing channel. You should not refrain from using direct messages simply because someone tells you to. Beware that you do not spam your followers, but keep in mind that the right message at the right time can have a huge marketing effect.
And if you want to go for automated direct messages you will need a tool to send them. If you already decided to give the recurring queues a try with SocialOomph, you may want to look at their direct messages.
However, StatusBrew offers you a lot more options to personalize your direct messages and send different messages based on complex rules. This way you can make sure that your direct messages always reaches the right people.
Extra Tip: If you want to try direct messages as a marketing tool, test your messaging. Often a tiny change in the message can make a huge difference. A lot of messages will not work but if you keep testing, I am sure you can find a message that will work wonders for you!
If you want other automation on Twitter, IFTTT (=If This Than That) may be the answer. You can set up almost any kind of rule for automation with IFTTT. Just keep in mind that you should not automate everything just because you can.
To give you an idea of how powerful IFTTT for Twitter can be, here are some ideas on how to use it:
- Add everybody who mentions you on Twitter to a Twitter list
- Get a notification when someone tweets
- Tweet an update at the beginning of a month
- Send a tweet with your newest blog post once you publish it
There is a lot more you can do with IFTTT – browse around these recipes or set up your own.
Note: IFTTT can automate almost anything – but social media is still about being social. Some automation is rather dangerous and can turn your accounts into robots. This could hurt your marketing results. So, whatever you do monitor your results. And never forget to add a human touch to your social activities.
I admit I am a fan of marketing automation on Twitter. Without automation and the help of tools, we could never have the Twitter marketing success that we have. But I strongly recommend, that you learn Twitter first and only automate what you understand how it should work – and not automate just because you can. Your results will be much better.
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