9 Twitter Automation Tools That Save You A Ton Of Time Without Sounding Like A Robot

Social media marketing often costs a ton of time. To keep your Twitter account active, open and responsive means that you invest a minimum of effort on a daily basis. And still, you can be successful on Twitter while you focus on your main job that most of the time is something totally different from running a Twitter account: You…

How to set up a Modern Sales Funnel the Easy Way: Generating Subscribers, Email Marketing, and Landing Pages

Whether you are a blogger looking to monetize, a small business looking to grow or a big corporation looking to expand – chances are you need a modern sales funnel. A modern sales funnel doesn’t just present a product to a potential client. A modern sales funnel consists of three basic elements: Getting a subscriber (getting the attention of a…

7 Must-Have Instagram Tools for Your Business

The following is a guest post by Lisa Michaels. Lisa is a freelance writer, editor and a striving content marketing consultant from Portland. Being self-employed, she does her best to stay on top of the current trends in the business world. Feel free to connect with her on Twitter @LisaBMichaels. As social media continues to rapidly grow, brands are looking for…

Review of Drip: Powerful Email Marketing and Marketing Automation Simplified

Update: When talking about pricing, I said that Drip offers a full featured account for up to 100 subscribers for $1 per month. That account is now completely free, giving you the option to try out email marketing with Drip absolutely for free! Email marketing is a mixed affair for many businesses and especially bloggers. They will never be successful…

9 Misconceptions About Social Media Marketing Automation

I often hear or read that social media marketing automation is bad, that I should never do it. The most heated discussion usually springs up when Twitters direct messages come into the debate, and the tenor then is never to automate them. Why? Social Media should be social after all and not a robot throwing out messages or desperately trying to…

Marketing Automation: 4 Things You Should Not Do

I recently came across a post by Kristi Hines on Social Media Examiner about tools and use-cases for these tools with automating your social accounts. Now, I guess you are already aware, that we here at The Social Ms are big fans of marketing automation. That we firmly believe that to achieve a lot with Social Media you will one…

Marketing Automation – It’s Not All Evil!

Recently in a Facebook Group about Social Media, a new member presented himself as a student interested in social media. He wrote he specialized in automation. I did not have to wait long for the reaction I expected: The first comments started to come in “I don’t like the word automation in connection with social media” and “social media is…

2 Social Media Marketing Automation Tools With Amazing ROI And Bad Design

  Update: Shortly after writing this article, the first tool mentioned here (Sendible) started failing us. After a month of back and forth with their support we will cancel all accounts we have there. I cannot recommend it any more! I am a social media marketer and as such I am a huge fan of social media automation, especially on…