7 Reasons Why A Focused And Narrow Target Audience Is Great For A Blog

Recently the question came up if a narrow target audience or small niche would be at all good for a blog. And while the question is totally legitimate there is not much reason not to go for a blog for a narrow niche – as long as you have enough ideas for topics to cover on the blog, products to…

Targeting in Social Media: Making Yourself a Target

You may ask now, why you want to be a target. Everybody is always talking about targeting your audience or followers. And now I am telling you, that you actually want to be targeted by them? Think about it: Instead of having to hassle to find your ideal audience and beg them to follow you, they will flock to your…

Why Even 100,000 Twitter Followers Can Be Worthless

by Susanna Gebauer (@dreckbaerfrau) There are numerous articles about how to target your ads, but seemingly no one is talking about targeting followers in social media. Yes, I admit, sometimes (as with Facebook ads for Fanpages) both are the same. But there are other ways to target than via paid ads, and often they make the difference between an acceptable…