8 Ways to Boost Traffic and Sales Through Facebook

The following is a guest post by Jonathan Ohayon: Jonathon Ohayon is the COO of Brilliance.com and has been managing companies and motivating people since the 6th grade. As a proven business leader and gemologist, he is uniquely skilled in navigating the ever changing e-commerce landscape. When he is not answering emails into the wee hours of the night, he can be…

The Filter Bubble – Facebook’s Booster For Radicalism

This article about the Filter Bubble has been a long time in the making. It took a lot of thought to hopefully find the right words. The problem with this one is that it touches on politics, and this blog shouldn’t be political. Sometimes, you just can’t help it… Social media gave everyone a voice – sometimes with a viral…

Social News: Twitter New Features, New Facebook Search and LinkedIN Group Changes

Twitter and Facebook had some news this past two weeks again. Since Jack Dorsey took over the lead with Twitter last summer, we can hardly keep up with all the new options and functions they announce and release. And Facebook has not been known for standing still for a long time either. So here are some of the developments from…

Social News: Twitter and Facebook New Features and Changes

There is a lot happening with the two giant social networks. It almost seems as if both of them are competing about who is announcing more social news and presenting the most new features, additions or changes. Both of them have to compete with the upcoming and fast growing „younger“ networks and keep their users entertained and content with the…

Why Facebook Zero Is Bulls… and Why Consultants Claim It’s Not

Warning, the following article is a bit of a rant…Nothing to start the week better than with a rant. Facebook recently launched another update – and it didn’t take long until articles began to appear that claimed that it is the next step to “Facebook Zero.” In case you didn’t know, Facebook Zero is the term coined by marketers describing…

The Devil in the Marketing Details – Do One Thing Right Before You Try Another

Marketing is not easy, and online marketing does not necessarily mean that marketing has become easier. Marketing has become more accessible, yes, but easier? As a marketer, I often see other marketers and even more often clients try a lot of different things at once. The process is always the same. They have read or heard about something that sounded clever.…

Facebook Fanpages: Why We’re All Wrong About Organic Reach

Recently Jon Loomer published a great post about organic reach on Facebook. In this post he carefully explains why organic reach of Facebook Pages is NOT dead. Never was. Facebook is concentrating on giving your content to the people most likely to enjoy it and interact with it. Jon explains the relation between organic reach and content in a lot…

How Not to Build a New Presence in Social Media

There is so much crap social media advice out there, once in a while it simply leaves me speechless. As told before I am a member of a (German) Social Media Marketing group on Facebook. This morning I saw the (totally legitimate) question of how to gain fans on Facebook for a new page without paying for ads. Although there…

Clicks per Share – G+ or Facebook – Are We Doing Facebook All Wrong?

Recently Jonathan and I talked about Google+ and our impression, that we get very little traffic from there to our blog. We discussed if this is either due to the fact that people don’t share our content on G+ or if people don’t click on content shared on G+. Incidentally, I was also pointed to an article on Business Insider,…

The Dark and Immoral Side of Content Marketing

I love Content Marketing – but there is a dark side to it. A very dark side. I realized this back in 2013 when I came back from a funeral – and had the unpleasant experience to read about Angelina Jolie’s double mastectomy. How exactly are Angelina Jolie’s breasts related to content marketing? Well the connection is more visible than…