7 Reasons Why A Focused And Narrow Target Audience Is Great For A Blog

Recently the question came up if a narrow target audience or small niche would be at all good for a blog. And while the question is totally legitimate there is not much reason not to go for a blog for a narrow niche – as long as you have enough ideas for topics to cover on the blog, products to…

How to Choose the Right Topic for Your Blog

The following is a guest post by Samantha Mason. Samantha Mason is young blogger and freelance writer from Pasadena, CA. She deals with various topics, but her true passion is travelling and backpacking. Apart from writing, you can find her hiking up a mountain or reading on a beach. You can find Samantha on Facebook. Once upon a time, there…

Targeting in Social Media: Making Yourself a Target

You may ask now, why you want to be a target. Everybody is always talking about targeting your audience or followers. And now I am telling you, that you actually want to be targeted by them? Think about it: Instead of having to hassle to find your ideal audience and beg them to follow you, they will flock to your…

Content Creation: It is About Your Audience and Not About Your Product

One hot topic with clients that comes up over and over again is the content they need for social media and content marketing success. The question many new marketers have is: What topics should I cover? While it seems to be easier for newbies to accept the fact that they need content for their social media accounts, the question what…