13 Surprising Benefits of Content Marketing

Content marketing is a hyped strategy in online marketing. There must be a reason why 88% of B2B marketers engage in content marketing. Image Source Content Marketing Institute But often the benefits of content marketing seem to be unclear. There is far more to content marketing than the effects of content on search rankings. Content also has a fixed role…

7 Content Curation Tools To Stop You From Wasting Your Time

Especially when you are just starting with your marketing and have not gotten very far with your content creation – content curation for your social media accounts is one of your most important, and one of your most time-consuming tasks. To be successful with your social media marketing efforts you need to provide value on your social accounts. And most…

8 Secret Ways Interviews Can Boost Your Content Marketing Success

Have you ever been asked for an interview? It feels great. It gives this awesome feeling that someone appreciates your work and loves it enough to care for your opinion on some topic. And that is why interviews are such a great way of opening the conversation with strangers, influencers or people you want to get to know. Instead of…

Beginner’s Guide To Content Marketing

There is no question about content marketing being not only a valuable but also a still growing marketing strategy. Valuable content is key to online marketing success, and it can influence your business success in more than one aspect. Still, I am sometimes shocked about the misconceptions that still float around about content marketing: What content marketing is, what you…

Content Marketing Trends and Predictions for 2017

The following is a guest post by Oscar Waterworth. Oscar is a writer from Sydney and one of the editors at Bizzmarkblog. He enjoys reading and writing about the latest news in the tech, marketing, and business industries. To stay updated with Oscar’s latest posts, you can follow him on Twitter. Content marketing has managed to stay one of the hottest topics in the…

6 Real-Life Examples of Awesome Content Curation

In online marketing, content curation often is biased as being a lazy and spammy way of coming up with enough content to share on the social channels and little better than stealing content. While content curation is often mistreated as the easy way out of the need for more content, content curation has some awesome everyday use cases. I am…

8 Reasons Why I Did Not Read Your Content

You followed the advice – or the content marketing hype – and started producing content? And now you are frustrated because your content does not seem to attract as many readers as you expected? Apart from expectations of traffic for a new content source often being far too high, there are multiple reasons why not as many people read your…

Why Content Distribution Is Mandatory – And 12 Strategies That Work

You have probably heard about content marketing. Since you are reading this, my guess is that you are engaging in content marketing or at least creating content for your target group. If you need some reasons to start with content marketing, here is a list of benefits you can get for your business when you engage in content marketing. But…

6 Storytelling and Content Marketing Lessons from the Porn Industry (Mostly Safe For Work)

It won’t come as a surprise that porn itself is not big on story(-telling). What may surprise some is that the porn industries marketing departments are! Let’s examine what the marketers of Pornhub, one of the biggest porn streaming sites on the web have come up with. Porn sites have a big problem: They are running video sites, but can’t…

Quick-Hit Principles for Branding Your Company With Content

The following is a guest post by Michael Harred. Michael Harred is a writer, who contributes to the national Florida Review and the University magazine Cypress Dome. He also writes for LordofPapers. To find more about Michael – check his Twitter and Facebook Do you use content to brand your company? If you don’t, you’re missing out. Sure, the logos, colors…