How to Create a Marketing Strategy that Builds Your Business

The following is a guest post by Ashley Kornee. Ashley is a blogger and freelance writer. She always tries to write about ordinary things in a creative way.  You can find her on Facebook and Twitter. “Strategy requires thought. Tactics require observation.” Max Euwe A lot of people start their marketing efforts with a plan without every considering the overarching strategy that they’re trying to…

10 Types Of Digital Marketing You Should Know – And Consider For Your Marketing Strategy

„Digital Marketing“ is one of those terms with which we all have a feeling that we know what is means, but when it comes to nailing it down we somehow get stuck. In the end, it is not clear which types of digital marketing we are talking about. So instead of going for something soft like „it is related to…

5 Guest Blogging Examples And Case Studies

Guest blogging is one of the best strategies for marketing a new venture, business or product. Especially when your own audience is still small the chance to „borrow“ an audience from an already existing website or blog is invaluable. We have already written several posts on how to pursue guest blogging – or how not to do it. But so…

All It takes Are 90 Min: Know What To Do Next in Marketing…

Just yesterday I had a short Skype call with a friend running a startup. We talked about her current marketing situation, current problems, identified her goals and decided on the next steps she should take. She already had a clear view what she should do but needed some expertise to get it right. She had a lot of questions –…

The True ROI Of Online Marketing Consulting

This article is part of a series of posts about marketing consulting. You can find the first article in this series here: Online Marketing Consulting – all you needed was a simple answer. In the past, we have been in a situation where we were desperately looking for help for our marketing process but failed to find the expert who…

Social Media Marketing And Its Similarities To Training For A Marathon

A friend of mine is going to run the Berlin Marathon at the end of September this year. It all started over two and a half years ago when she asked me if I would run the Nike women’s run (called “We own the night” in 2013) with her. Since then she runs regularly, and it also motivated me to start…

About the Big Misconception “Social Media Marketing Does not Work for Me”

In his last article, Jonathan wrote about the misunderstanding in social media marketing: The expectation of marketing success coming with the push of a red button. And you only need someone to show you where that red button is and how to push it. But as always: It is not that easy. I have been thinking if my take on…

Why You Will Always End Up Doing Your Marketing Yourself

Talking to startups and clients, I sometimes get the impression they believe for their marketing it would be sufficient to get some influencers to give a shout out or to get a handful of bloggers to write some coverage. Dream on: That’s neither enough nor is it likely to happen! The hard truth is: It is part of your job…