In marketing, you should not treat your website competitors as your enemies. Treat them as colleagues or even friends and with respect. Do not be afraid of competitors, either there is a market for both of you or one of you has a problem anyway. But it will be easier for you to succeed – and much more fun –…
Want to get more followers while you produce less content? You can do that – with content curation. To subscribe to Marketing in Minutes on any podcast platform, please go here. Starting out with content marketing or blogging, or social media marketing, or doing really anything marketing relater online can feel daunting. You need content to get followers. You need…
If you are active in the online marketing and blogging world, sooner or later you will hear about content curation. But if you are new to the game, you might easily get a little confused about what content curation really is. What is Content Curation? Broadly speaking content curation means that you are using someone else’s content for your own…
Especially when you are just starting with your marketing and have not gotten very far with your content creation – content curation for your social media accounts is one of your most important, and one of your most time-consuming tasks. To be successful with your social media marketing efforts you need to provide value on your social accounts. And most…
In online marketing, content curation often is biased as being a lazy and spammy way of coming up with enough content to share on the social channels and little better than stealing content. While content curation is often mistreated as the easy way out of the need for more content, content curation has some awesome everyday use cases. I am…
Are you struggling with your content marketing? Don’t worry; you are not alone. Many (new) content marketers have to realize that there is so much more to content marketing than just writing a couple of posts. But there is a lot you can do and some great methods have to do with your competitor’s content. Tell me: Are your competitors…
You may have heard that content is king in social media marketing. And that is true. But what many social media newbie marketers do not fully understand is the difference between using other people’s content (Content Curation) and creating your original content. When we created our social media courses and talked to some of our participants in the „Social Media…
Content Curation is a valuable instrument in content marketing and social media. But for many people, it is not clear what content curation is. Kevan Lee from Buffer phrased it like this: Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way. In this…
When we here at The Social Marketers are discussing topics for articles we are going to write for our blog; sometimes I suggest a topic and Jonathan says: “Everybody writes about that, what is your special take on this? What will make your content really something people want to read and cannot find a million times on the web?” That…