About the Big Misconception “Social Media Marketing Does not Work for Me”

In his last article, Jonathan wrote about the misunderstanding in social media marketing: The expectation of marketing success coming with the push of a red button. And you only need someone to show you where that red button is and how to push it. But as always: It is not that easy. I have been thinking if my take on…

Why You Will Always End Up Doing Your Marketing Yourself

Talking to startups and clients, I sometimes get the impression they believe for their marketing it would be sufficient to get some influencers to give a shout out or to get a handful of bloggers to write some coverage. Dream on: That’s neither enough nor is it likely to happen! The hard truth is: It is part of your job…