Beginner’s Guide To Content Marketing

There is no question about content marketing being not only a valuable but also a still growing marketing strategy. Valuable content is key to online marketing success, and it can influence your business success in more than one aspect. Still, I am sometimes shocked about the misconceptions that still float around about content marketing: What content marketing is, what you…

8 Reasons Why I Did Not Read Your Content

You followed the advice – or the content marketing hype – and started producing content? And now you are frustrated because your content does not seem to attract as many readers as you expected? Apart from expectations of traffic for a new content source often being far too high, there are multiple reasons why not as many people read your…

Why Content Distribution Is Mandatory – And 12 Strategies That Work

You have probably heard about content marketing. Since you are reading this, my guess is that you are engaging in content marketing or at least creating content for your target group. If you need some reasons to start with content marketing, here is a list of benefits you can get for your business when you engage in content marketing. But…

5 Ways To Use Your Competitor’s Content That Are Totally Legitimate

Are you struggling with your content marketing? Don’t worry; you are not alone. Many (new) content marketers have to realize that there is so much more to content marketing than just writing a couple of posts. But there is a lot you can do and some great methods have to do with your competitor’s content. Tell me: Are your competitors…

Ultimate Guide to Bringing New Life to Your Old Content

The following is a guest post by William Sarto. William Sarto is a marketer and content strategist. He shares his knowledge and experience in his articles based on current marketing trends. He is passionate about all new techniques and methods appearing in digital marketing. Stay tuned via twitter orG+. Your site, blog or social network group probably have a lot or…

What’s Content Marketing again?

Recently at a startup event, we talked to a founder of a young company. He asked us if we could meet sometime soon and talk about content marketing. A few sentences later he was talking about SEO. When we asked what he was after, content marketing or SEO he said something like: „doesn’t content marketing equal SEO?“ Bummer. I thought…

5 Things You Need For Your Content Marketing Success – Apart From Great Content

Far too many people still believe that content marketing is mainly about creating content and that the best content marketers are the best content creators. Sadly this can lead to utter failure in content marketing. I still read/hear far too often that great content would automatically (and magically) rise to the top. How this is going to happen if no…

7 Ideas To Promote Content You May Not Have Thought Of

We all know by now that the real success in content marketing comes when you actively spread the word about your content. And some pieces of content need some extra attention and effort to spread the word. Most of us routinely share every piece of content in our social channels. If we have an email list, we may send out…

Content Creation Is Only One Part Of Content Marketing

I recently came across an article on Copyblogger tackling the question „What’s the Difference Between a Professional Writer and a Content Marketer?“ My first reaction was: Hell, I can be a content marketer and not a writer at all – what about all the video-, graphics or illustrations? That is content, too. Many people actually do content marketing without ever…