There is no question about content marketing being not only a valuable but also a still growing marketing strategy. Valuable content is key to online marketing success, and it can influence your business success in more than one aspect. Here is your beginner’s guide to content marketing. Still, I am sometimes shocked about the misconceptions that still float around about content…
The following is a guest post by Sahil Kakkar. Sahil is the CEO and Founder of RankWatch – a platform that helps companies and brands stay ahead with their SEO efforts in the ever-growing internet landscape.Sahil likes making creative products that help in the automation of mundane tasks and he can spend endless nights implementing new technologies and ideas. You can…
Many new bloggers still believe that blogging is all about writing blog posts. And whoever created the „best“ blog posts will get the most traffic. But the truth is that the blog post creation process is only a fraction of the whole blogging adventure. I recently read a post where someone stated that about 20% of the time you spend…
The following is a guest post by Karen Dikson. Karen is a marketing expert and business owner from New Jersey. She is a regular contributor to HuffingtonPost and several other marketing resources. In her free time, Karen enjoys traveling. Follow her on Twitter. Content marketing has become a very popular form of promotion. Most of the successful business organizations, brands, and blogs…
First, let us make clear what content syndication is and what it is not, or should not be. Syndicating your content means that you take a piece of YOUR content that you already published on your own website or blog and republish it somewhere else. When you republish your content you say so openly, for instance, you write a sentence…
You followed the advice – or the content marketing hype – and started producing content? And now you are frustrated because your content does not seem to attract as many readers as you expected? Apart from expectations of traffic for a new content source often being far too high, there are multiple reasons why not as many people read your…
You have probably heard about content marketing. Since you are reading this, my guess is that you are engaging in content marketing or at least creating content for your target group. If you need some reasons to start with content marketing, here is a list of benefits you can get for your business when you engage in content marketing. But…
Are you struggling with your content marketing? Don’t worry; you are not alone. Many (new) content marketers have to realize that there is so much more to content marketing than just writing a couple of posts. But there is a lot you can do and some great methods have to do with your competitor’s content. Tell me: Are your competitors…
The following is a guest post by William Sarto. William Sarto is a marketer and content strategist. He shares his knowledge and experience in his articles based on current marketing trends. He is passionate about all new techniques and methods appearing in digital marketing. Stay tuned via twitter orG+. Your site, blog or social network group probably have a lot or…
Recently at a startup event, we talked to a founder of a young company. He asked us if we could meet sometime soon and talk about content marketing. A few sentences later he was talking about SEO. When we asked what he was after, content marketing or SEO he said something like: „doesn’t content marketing equal SEO?“ Bummer. I thought…