5 Guest Blogging Examples And Case Studies

Guest blogging is one of the best strategies for marketing a new venture, business or product. Especially when your own audience is still small the chance to „borrow“ an audience from an already existing website or blog is invaluable.Guest blogging is not dead. Here are 5 guest blogging examples and case studies for you. Learn how to include guest blogging into your marketing strategy.

We have already written several posts on how to pursue guest blogging – or how not to do it. But so far we have not given so much „proof“ of the value of guest blogging.

Here are 5 guest blogging examples and case studies for you to learn from. They show the variety of benefits you can get from guest posting and give you some tips on what to keep in mind to get something in return for all your invested time and effort.

1. Buffer – Take your Business From Zero to 100k Customers

When the social media scheduling app Buffer was new to the market, Leo Widrich the co-founder wrote approximately 150 guest posts. And managed to grow the customer base for Buffer from zero to 100k customers within 9 months. Leo went the classical way. He started posting on smaller blogs that did not drive a ton of traffic to their website.

But with more experience and growing success, the blogs he posted on got bigger, and as his name got more famous, it got easier for him to get guest posts accepted.

Buffer focused more on signups for their app than on traffic. But nevertheless the traffic certainly also grew which was to a large part due to the guest blogging efforts:

Growth Buffer Guest Blogging

Image Source: Cognitive SEO

Leo Widrich gives some great tips on how to learn to write great posts and get more successful with guest blogging in this interview with Eric Siu.

2. Danny Iny – The Freddy Krueger Of Blogging

When Danny Iny started his marketing business „Firepole Marketing“ (he rebranded his company to Mirasee in 2016) he was not famous. Their traffic was nothing to get excited about at 30 visits per day. He was in debt from a former venture, and he simply had to make this work fast.

And he turned to posting on other blogs that already had an audience.

Danny was lucky, he landed his first guest post on Copyblogger.

Guest Post Danny Iny Copyblogger


Landing a first guest post on a huge blog like Copyblogger is not open for everyone – if you do not know someone at a blog to open the door for you, it is often easier to start guest blogging on smaller blogs and work your way up. Once you have some references, it gets easier to get your guest post published – even on larger blogs.

For Danny Iny, his post on Copyblogger was just the first step on a journey to fame. He wrote 80 guest posts in a couple of months. His traffic grew – but what is even more, he managed to grow his email list in a fairly short time – enabling him to build his own audience and community that is the foundation of his success up to this day.

Effect of guest blogging

Image Source: Mirasee Blog

3. Gregory Ciotti – Growing Email Subscribers for The HelpScout Blog

Gregory Ciotti is a marketing strategist for HelpScout, a startup that provides email support software for small businesses. He used guest blogging to grow the HelpScout email list to over 36k subscribers in only 14 months.

Guest blogging strategy

Image Source: Gregory Ciotti

He shares the key aspects he concentrates on that helped him turn his guest posting efforts into a huge success:

  • Make sure you get your call-to-action to the audience and „Avoid Byline blindness.“
    Bildschirmfoto 2017-03-20 um 10.12.58
  • Don’t just guest post: Pick the right topics
  • Don’t give away all the best topics: Re-purpose topics that you successfully ran on your own blog
  • Try to focus on creating evergreen content: Lifetime of a post decides on the impact

4. John Jantsch – Marketing A Book Via Guest Posting

The success of a new book often strongly depends whether you are able to give your book sales an initial push. There are multiple ways to achieve this initial push.

Some authors use their own email list and a limited period of time where they offer the book for free in exchange for a review on Amazon to get their new book into the Amazon Bestseller lists.

This gets even more effective when you combine it with guest blogging as John Jantsch did when he released his book „Duct Tape Selling — Think Like a Marketer, Sell Like a Superstar.

Bildschirmfoto 2017-04-03 um 13.00.50

Image Source: Copyblogger

John Jantsch wrote 7 guest posts – not an overly large amount of posts. Using his connections, he managed to get the book on some of the major marketing blogs like Copyblogger, Brian Solis, Convince and Convert and others. In most cases, he simply mentioned the book in his author bio.

This example shows how valuable it can be to build relationships with other bloggers. One way of building these relationships is guest blogging.

5. Silvio Porcellana – Guest Blogging for SEO

A while ago Google declared war on guest blogging for SEO. So, the interesting question is if guest blogging for SEO still works.

An answer gives this example of guest blogging. Silvio is founder and CEO of Mob.is.it. And he used guest blogging to boost traffic from search engines to his site by 20%.

He published 44 guest blog posts in 5 months. And here is what happened:

While the direct traffic from the guest posts strongly depended on the hosting blog and did not last, the search traffic increased by 20%.

Apart from the search traffic other numbers also improved that will most likely have more of a long-term impact:

  • The Domain authority increased from 29 to 34/100
    Bildschirmfoto 2017-04-03 um 13.43.33
    Image Source: Ahrefs Blog
  • There is a steady increase in referring domains
  • The Ahrefs rank shows a steady increase
  • Organic keywords went up significantly

Guest blogging is by far not dead for SEO – if you write quality guest posts on quality blogs this technique is still a white head link building strategy.

Learn from these guest blogging examples

Guest blogging is powerful, and guest blogging is open to everyone who is willing to invest the time and effort. But there is also a lot that can go wrong. The wrong topics on the wrong blog can be utterly wasted. Neglecting to optimize the posts and everything around it as for instance the author bio, the call to action – and the page you direct your readers – can result in total frustration.

If you want to use guest blogging as a marketing strategy, spend some time on research and get everything tight that you can influence. Your results will sure pay you back for the effort put into your guest blogging strategy.

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Guest blogging is not dead. Here are 5 guest blogging examples and case studies for you. Learn how to include guest blogging into your marketing strategy. guest posting examples, guest blog post examples

  • http://adeelsami.com Adeel Sami

    Hello, Susanna!

    Wonderfully summed up the most important topic — guest blogging!

    The power of guest blogging is always not admired and evaluated. See how Buffer did this by writing only 150 guest posts initially that made it the one best social media tool out of thousands!

    Definitely guest posting is the powerful and I am also experiencing the little chunk of it. 🙂

    Thanks for the great work!

    ~ Adeel

  • Mark

    Hi! Very informative!
    Do you use only this seo tool to check the progress? What can you say about it?
    I have SerpStat subscriotion, do you have any experience with it?
    Still trying to gigure it out

  • blueangelwings

    If only I could learn the tricks of writing a killer and high quality blog as a guest. I’m still trying to build myself as I’ve just started my business online (http://www,thetrailsendboutique.net). There is so much to do but it make life interesting.

  • http://www.linkbuildingservicescompany.net/ Linkbuilding Service Company

    Thanks for sharing these great examples and studies. It will help us to craft our guest blogging campaign in a better way.

  • https://www.nikkimjewelry.com nikki

    Hello, Susanna!
    Amazing post .thanx for sharing this most impotantArticle.i am truly motivated by you about guest posting
    thanks again