Why You Should Encourage Customer Reviews in Your Marketing Strategy (And How To Do It)

The following is a guest post by Brooklin Nash. Brooklin writes about the latest tools and small business trends for TrustRadius. When he’s not writing, you can find him reading YA dystopian fiction (with guilty pleasure) and cooking. Consumers today quite literally have the world as their stage. This can either be a blessing or a curse for businesses – let’s…

Top 7 Reasons Why Your Product Launch Might Fail

The following is a guest post by Lisa Wheatly. Lisa works for TopAussieWriters.com in her free time, helping the team create honest and reliable essay writing service reviews. She found her true calling in business consulting. Lisa is also helping young entrepreneurs to scan the market, evaluate their ideas and bring new businesses to life. Launching your own product is a…

Why “Sales” in Social Media Marketing Should Not Taste Like Sales

A while ago I wrote an article about how „brands“ relate to „sales“ in social media marketing. But talking to some entrepreneurs and business owners about social media marketing I realized that there is a gap in the conception of social media marketing and sales. Either people want to do direct sales like a social media post „here is my…