Awesome Marketing Magic and Growth Hacks Using Link Shorteners

Have you ever asked yourself why you would need a link shortening service like Bit.ly? You are not alone. The necessity of link shorteners is not obvious – however some of the most surprising marketing tricks can be achieved with link shorteners. In the old days, the main reason for many for using a link shortener was so that links…

Developer or Marketer – Who Is More Important?

By Jonathan Gebauer (@jogebauer) This question often comes up when discussing new projects, online projects in general or even just your consulting fees. And it seems that everyone has his opinion, and they differ widely. Why should I be the one who can answer this question? I started my personal career as a developer. Then, when we founded exploreB2B, I…

Lean Marketing – It Will Change Marketing Forever

Have you heard of “Lean Startup” or “Lean Innovation”? Well, then it is time to adapt the concept to lean marketing. And a new generation of marketers is already doing it, changing the landscape of marketing forever. Lowering the costs and generating results that old school marketers can only dream about. You can be one of them! What Is the…