What You Totally Forgot In Your Content Marketing And It Is Costing You All Success

The following is a guest post by Karen Dikson. Karen is a marketing expert and business owner from New Jersey. She is a regular contributor to HuffingtonPost and several other marketing resources. In her free time, Karen enjoys traveling. Follow her on Twitter. Content marketing has become a very popular form of promotion. Most of the successful business organizations, brands, and blogs…

The Power of Data-driven Content Marketing

The following is a guest post by Oscar Waterworth. Oscar is a writer from Sydney and one of the editors at Bizzmarkblog. He frequently writes about the latest in the tech, marketing, and business industries. To stay updated with Oscar’s latest posts, you can follow him on Twitter. As the Internet slowly becomes the global trading post in more ways…

13 Surprising Benefits of Content Marketing

Content marketing is a hyped strategy in online marketing. There must be a reason why 88% of B2B marketers engage in content marketing. Image Source Content Marketing Institute But often the benefits of content marketing seem to be unclear. There is far more to content marketing than the effects of content on search rankings. Content also has a fixed role…

Beginner’s Guide To Content Marketing

There is no question about content marketing being not only a valuable but also a still growing marketing strategy. Valuable content is key to online marketing success, and it can influence your business success in more than one aspect. Still, I am sometimes shocked about the misconceptions that still float around about content marketing: What content marketing is, what you…

Our Content Marketing Strategy That Generates 100,000 Monthly Pageviews

The following is a guest post by Benjamin Brandall. Benjamin Brandall is the head of content marketing at Process Street, where he writes on productivity, SaaS, and startups. Find him on Twitter: @benjbrandall No matter how good the content you create is, if you don’t have a killer marketing process in place, you’ll get little to no return for your…

5 Ways To Use Your Competitor’s Content That Are Totally Legitimate

Are you struggling with your content marketing? Don’t worry; you are not alone. Many (new) content marketers have to realize that there is so much more to content marketing than just writing a couple of posts. But there is a lot you can do and some great methods have to do with your competitor’s content. Tell me: Are your competitors…

5 Things You Need For Your Content Marketing Success – Apart From Great Content

Far too many people still believe that content marketing is mainly about creating content and that the best content marketers are the best content creators. Sadly this can lead to utter failure in content marketing. I still read/hear far too often that great content would automatically (and magically) rise to the top. How this is going to happen if no…

Content Creation Is Only One Part Of Content Marketing

I recently came across an article on Copyblogger tackling the question „What’s the Difference Between a Professional Writer and a Content Marketer?“ My first reaction was: Hell, I can be a content marketer and not a writer at all – what about all the video-, graphics or illustrations? That is content, too. Many people actually do content marketing without ever…

The 9 Essential Elements of any Content Marketing Strategy

According to a study by Content Marketing Institute and MarketingProfs, only 38% of B2B companies think their content marketing is effective. The same study also states that only 35% of the companies have a documented content marketing strategy. My guess is that some of these companies do not even know whether they are effective or not. They cannot say what…