I’m a Cheat: How I get Ideas for Content in Minutes – Podcast Episode

“How do you get so many good ideas for content?” – I’ve been asked that question more often than I can count. Here is the answer – I cheat (a bit). And you should too!

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In this episode of Marketing in Minutes you will learn:

Before you read on - we have various resources that show you exactly how to use social networks to gain massive traffic and leads. For instance, check out the following:

FREE Step-by-Step Twitter Marketing Guide
FREE Pinterest Marketing Ebook
  • How to get ideas for content whenever you need them in minutes.
  • How to use the same trick for better social marketing and SEO results.

All in just a few minutes.

More Information on how to get Ideas for Content

Here are a few links that will help you with getting ideas for content:

For more in-depth advice on how to create great blog posts, check out our Guide CREATE AWESOME BLOG POSTS.

Want to start a blog? Click here to get our FREE Beginner's Guide: Start a Blog!


Episode Transcript

Below is the full transcript of this episode of Marketing in Minutes:

I’m a Cheat: How I get Ideas for Content (it only takes minutes)"How do you get so many good ideas for content?" - I've been asked that question more often than I can count. Here is the answer - I cheat (a bit). And you should too! #contentmarketing #bloggingtips #blogposts #bloggingforbeginners #startablog

For online marketing success with a blog or any other content platform, you need to create content.

A lot of content. If you write a blog, you need to write multiple posts per week. For success with a Youtube channel, you need to create a lot of videos. For this podcast I’m creating three episodes per week.

So how do I get ideas for all this content? It’s easy – and I’m usually not very creative. In fact, some people would call what I do cheating.

Well, if I’m cheating, you should too.

Hey, before you read on - we have in various FREE in-depth guides on similar topics that you can download. For this post, check out:

FREE Beginner's Guide: START A BLOG

I’m Jonathan Gebauer and this is Marketing in Minutes.

Welcome back to Marketing in Minutes – the podcast that gives you everything you need to know about one marketing topic per episode in just a couple of minutes.

I’m Jonathan Gebauer and today, let’s talk about how to get enough ideas for new content.

Before we start, here is the usual stuff: If you like this podcast, please subscribe and return for the next episode. And if you really like it a lot, then help me out and leave a review on Apple podcasts.

And now – let’s talk about content ideas!

We really create a lot of content here at The Social Ms. We currently publish one blog post per week and I create three podcast episodes per week. We also sometimes create videos, sometimes publish guest posts, and more.

So, how do we get ideas for all this content?

Well, there is one hack that I use whenever I run out of ideas… and it’s really simple!

How to Steal Content Ideas

Here is how I get content ideas: I steal them.

Now, before you condemn me: Everybody is doing that – and I’m not stealing content, I’m stealing content ideas.

Here is what I do when I need a new idea for content I want to create and I can’t come up with an idea on my own: I fire up a web browser and open a competitors site. Sometimes I go to Neil Patel’s blog, sometimes I open Social Media Examiner, sometimes I open Jeff Bullas blog and so on.

And then I simply scroll down and skim the headlines.

I don’t open those posts – that would be a waste of time at that moment. The idea is to get ideas for a post, not to find a post I can copy. I basically throw post ideas at my brain until I find one that clicks with me.

For instance, I might find a post titled “5 WordPress Plugins that improve the User Experience” – and my mind would click: Hey, I know a lot of WordPress plugins that improve the user experience. I can write a post about that…

It’s really that easy – and it’s totally okay to do that. It’s completely out of the question to always come up with original content ideas. And it doesn’t mean you are stealing anything.

It’s basically like having someone sit down opposite to you and throw ideas for content at you until you are ready to write a post.

And often you will actually come up with completely new ideas from looking at those headlines. The idea is to tickle your brain a bit – nothing more.

That’s how easy it is to get ideas for a massive amount of content. Anyone can get ideas – of course, that doesn’t mean that creating the content will go all by itself – but it really helps to fight this thing called writer’s block that so many bloggers are worried about.

And you can take this tactic one step further. If you want to use this tactic to get better results from your social marketing and SEO activities, here is how you do that:

Value: How to use this tactic for more SEO and Social Marketing results

For this tactic to work, you only need to throw headlines at your brain. It really doesn’t matter where you get those headlines from.

So, if you want to create a blog post that works well on a specific social media platform, instead of going to your competitors blog or website, you could use the tool Buzzsumo to get ideas.

Buzzsumo is basically a search engine for content that gives you the content that has the most social shares around the keyword you entered.

So instead of getting a random list of content ideas in my niche, I can get a list of content ideas that already work well in my niche on the social network I’m optimizing for.

And the same thing works for SEO – instead of simply scrolling through our competitor’s blog, I will open the tool Ubersuggest which you can find on Neil Patel’s website and start with a little bit of keyword research.

For each keyword, Ubersuggest will give details on how easy it will be to rank and a list of current search results. Sadly, I only get links to those there, so I still need to click on it to get the actual title, but it’s still the fastest way to get an idea for a post around a keyword that has a chance to rank.

That’s how easy it is to get ideas for posts – even posts that are ideal for SEO and social marketing.

But what about you? Leave a comment on the show notes and tell me how you get your ideas for your posts, videos, and podcasts. I’d love to know!


This was another episode of Marketing in Minutes – if you like what I’m doing, please subscribe and share this podcast – and leave a review on Apple podcasts! You would really help me out.

You can get more information on today’s topics in the show notes – you can find them at blog.thesocialms.com/MiM-42 – that’s blog.thesocialms.com/MiM-42.

And don’t forget to let me know what you think about this show!

I’m Jonathan Gebauer and you’ve been listening to Marketing in Minutes.

That’s it for today – take care, bye!

"How do you get so many good ideas for content?" - I've been asked that question more often than I can count. Here is the answer - I cheat (a bit). And you should too! #contentcreation #blogwriting #blogpostideas #blogpostcreation #contentmarketing #bloggingtips #marketinginminutes