Before I explain the various aspects that make content so important for your online business success and marketing ventures let me make one thing clear: We are always talking about targeted content and quality content. And it should be a matter of course that you need great content that has value for your audience. There is not much use to…
When you are new to the game and have not your path to success (yet), you probably hop from one piece of information to the next, sucking up all the tips, social media best practices and success stories. The problem is that there is some horrible, outdated and often simply wrong advice still floating around. And for a newbie without…
A couple of years ago, I was a total social media fool. I mean, I registered on Facebook because my brother Jonathan and I founded an online based company – everybody was already there and talking, and I did not know how it all worked. I got a personal Twitter account to give our newly created company account a first…