What is Thought Leadership? How do you use it for marketing?

Thought leadership… if there was a ranking for buzzwords in marketing, this term would be high up. But what is thought leadership? How do you become a thought leader? Why is this important for marketing, and should you even be a thought leader? This article will give you answers to these questions. What is a thought leader? Let’s start with…

Influencers Are Lying and Statistics Are Only Telling Half The Truth

Last week Kim Garst posted an article about various ideas for posts for your Facebook page. Kim writes in the article that you should post several times a day – but I guess some of you have heard about the statistic research stating that the optimal frequency would be ten times a week. In the comments to Kim’s post the…

LinkedIn: Engagement Comes First (and You’re Using it Wrong)

Facebook is for private stuff and LinkedIn for work-related things, right? Wrong – at least partly. It is easy to fall for this, though – because that is how these companies market themselves. I recently discovered something that made me rethink this assumption. Here is why. Most people give away “private data” much more freely on LinkedIn Like many others…