Over the past weeks, I got a lot of messages from our subscribers and blog readers that they want more tips for content creation. Many of you seem to struggle to create enough content for your blog AND your social media channels. I promised to provide you with some tips on how you can fill the need for content. One…
Would it not be nice to have an endless supply of outstanding blog posts that your target audience loves? Content that you can use over and over again in various outlets and re-share after a while? That content exists. The answer is evergreen content. And you have to create it. What is evergreen content? Evergreen content refers to content that…
The following is a guest post by Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. The age of video marketing is here. Brands are using…
There is no question about content marketing being not only a valuable but also a still growing marketing strategy. Valuable content is key to online marketing success, and it can influence your business success in more than one aspect. Here is your beginner’s guide to content marketing. Still, I am sometimes shocked about the misconceptions that still float around about content…
Before I explain the various aspects that make content so important for your online business success and marketing ventures let me make one thing clear: We are always talking about targeted content and quality content. And it should be a matter of course that you need great content that has value for your audience. There is not much use to…
If you are active in the online marketing and blogging world, sooner or later you will hear about content curation. But if you are new to the game, you might easily get a little confused about what content curation really is. What is Content Curation? Broadly speaking content curation means that you are using someone else’s content for your own…
The following is a guest post by Anna Rud. Anna is a Content Marketer at Serpstat. Establishing an active presence on external resources, developing rich and quality content, implementing brand strategy and many others are her key responsibilities. The lack of content planning could be the death of many businesses. It seems like some site owners are making every effort…
The following is a guest post by Kayleigh Toyra: Content Strategist. Half-Finnish, half-British marketer based in Bristol. I love to write and explore themes like storytelling and customer experience marketing. I manage a small team of writers at a boutique agency. Accessibility is the word of the moment, and for content marketers, it has never been more relevant. As the preference for…
The following is a guest post by Rachel Bartee. Rachel is a content writer and a marketing consultant. She is content-oriented and knows how to put words into action. She feels passionate about traveling and inspired by her morning yoga. Reach her at Facebook and Twitter. The world of online content is now so populated and profiled, that there is…
The following is a guest post by Karen Dikson. Karen is a marketing expert and business owner from New Jersey. She is a regular contributor to HuffingtonPost and several other marketing resources. In her free time, Karen enjoys traveling. Follow her on Twitter. Content marketing has become a very popular form of promotion. Most of the successful business organizations, brands, and blogs…