The Power of Emotions in Content Marketing and 6 Emotions That Get Reactions

Do you know what makes people share content? Have you ever wondered why some images, articles, videos or graphics get so many shares, while others seem to never have a chance? Most of the time the trigger is emotions. We all know from our private life how powerful emotions can be. And this power can be used in Content Marketing.…

5 Proven Strategies to Create Viral Content

The following is a guest post by Micheal Gilmore. Micheal is a Content Manager at resume writing service Resumesplanet. He’s psyched about marketing, business, blogging, and SMM. In his parallel life, he loves hiking and can’t wait to see the Himalayas one of these days. Follow him on Twitter. There’s a big difference between average content and viral content. Besides the…

8 Secret Ways Interviews Can Boost Your Content Marketing Success

Have you ever been asked for an interview? It feels great. It gives this awesome feeling that someone appreciates your work and loves it enough to care for your opinion on some topic. And that is why interviews are such a great way of opening the conversation with strangers, influencers or people you want to get to know. Instead of…

Beginner’s Guide To Content Marketing

There is no question about content marketing being not only a valuable but also a still growing marketing strategy. Valuable content is key to online marketing success, and it can influence your business success in more than one aspect. Still, I am sometimes shocked about the misconceptions that still float around about content marketing: What content marketing is, what you…

How to Consistently Speed Up Your Content/Editorial Process

The following is a guest post by Cassidy Hennigan. Cassidy is an HR professional and a fellow Templates Assistant contributor. She loves cracking raw data, devouring marketing and technology advances and pulverizing nagging habits through goal setting, automation, and ethical hacking. You are kindly invited to visit Cassidy’s Twitter @CassidyHennigan. Content marketing is the number one trend that continues to redefine…

5 Creative Ways To Upgrade A Simple Blog Post To Boost Your Traffic

Writing informative, interesting, entertaining and valuable blog posts can be fun – but it is also a lot of work, takes time and effort. Putting so much effort into creating the best possible blog posts for your audience means you want to get as many interested readers to see and consume your content as possible. Actively distributing your content in…

How to Motivate Your Coworkers to Start Blogging

The following is a guest post by Jill Phillips. Jill is a freelance writer from Buffalo, NY. She writes about business and tech topics. When she is not writing, Jill enjoys taking photos and hiking with her dog. Connect with Jill via Twitter @jillphlps Having and maintaining a company blog is rapidly becoming an important marketing strategy for businesses. However, creating…

Why Freelance Writers Are the Best Thing That Ever Happened to You

The following is a guest post by Kiera Abbamonte. Kiera Abbamonte is the Content Marketing Specialist for Grasshopper. She loves a good baseball game and finding new ways to make content awesome. Catch up with her on Twitter @kieraabbamonte. The freelance economy is booming. Never has there been a greater number of capable and skilled contractors available to businesses large and…

Content Creation: 3 Content Types You never Thought You Could Create (and How to Create them)

Content creation processes these days seem all too similar. Have a look around: Aren’t most blogs and content sites these days boring? Well, ok, maybe they are not exactly boring. But most sites of any kind these days lack one important aspect that would make them a lot more interesting. That aspect is content diversity. And I don’t mean diversity…

How To Create The Perfect Headline For Clicks AND Shares

One headline can make or break your marketing success. Often it is not the content itself that decides whether your piece of content is going to give you the success you are looking for. Since most people at first only wee the headline and at most a picture, most of the time it is the headline that decides if people…