One hot topic with clients that comes up over and over again is the content they need for social media and content marketing success. The question many new marketers have is: What topics should I cover? While it seems to be easier for newbies to accept the fact that they need content for their social media accounts, the question what…
Often we get asked: How did you grow your Twitter followers to such impressive numbers? Why do my accounts not grow as much as I want them to? Why do I get nothing out of all my marketing efforts? Why do people not talk about my product on social media? And most of the time the answer is: It’s the…
You know what really sucks? Bad writing. But bad writing doesn’t necessarily mean that your style is bad. You can write a bad post in wonderful style, and it is still bad. Why is it bad? Because it is boring. There is almost nothing less helpful to your content marketing success than boring content. And „boring“ can have many faces:…
It’s the same procedure every year: Bloggers decide next year they will write more. But is writing really what is causing the trouble? It’s 2014 (almost 2015) and running a blog just when you feel like it will not get you far. At least not when you want to reach an audience. Less than an article a week and you…
by Susanna Gebauer (@dreckbaerfrau) Looking at online businesses today, I sometimes get the feeling that many forget about the one most important purpose behind all online activity: The people. Here are some examples of what happens when people are not part of the equation enough. Relying on content specifications too much: We create content for Google, Facebook, Pinterest and many…
by Susanna Gebauer (@dreckbaerfrau) Content and social media marketers write a lot of content. For us, The Social Ms, the process usually goes: One of us writes a piece of content and the other reads, corrects, comments and adds his/her thoughts. I think this process adds to the original piece of content. But I know that sometimes it would be…