The Importance of Content in Social Media Marketing

Often we get asked: How did you grow your Twitter followers to such impressive numbers? Why do my accounts not grow as much as I want them to? Why do I get nothing out of all my marketing efforts? Why do people not talk about my product on social media? And most of the time the answer is: It’s the…

The Power of Provocation – Hit THEM with YOUR Thoughts

You know what really sucks? Bad writing. But bad writing doesn’t necessarily mean that your style is bad. You can write a bad post in wonderful style, and it is still bad. Why is it bad? Because it is boring. There is almost nothing less helpful to your content marketing success than boring content. And „boring“ can have many faces:…

Your Most Valuable Assets Are: People

by Susanna Gebauer (@dreckbaerfrau) Looking at online businesses today, I sometimes get the feeling that many forget about the one most important purpose behind all online activity: The people. Here are some examples of what happens when people are not part of the equation enough. Relying on content specifications too much: We create content for Google, Facebook, Pinterest and many…

Grammarly: Just another Spellchecker, or your path to better content?

by Susanna Gebauer (@dreckbaerfrau) Content and social media marketers write a lot of content. For us, The Social Ms, the process usually goes: One of us writes a piece of content and the other reads, corrects, comments and adds his/her thoughts. I think this process adds to the original piece of content. But I know that sometimes it would be…