How One Headline Can Make or Break Your Content Marketing Success

How much time are you spending on your headline or subject line? Often once a text (blog post, email, etc.) is finished, we quickly write a few words that come to mind. And that’s it. Does it surprise you that PR people often spend at least as much time on the headline of a messaging document as on the document…

Storytelling: 7 Ideas About What to Tell Your Audience

Often when we talk to entrepreneurs who would love to start with content marketing or blogging, they say something like we do not know what kind of content to publish we do not have so many interesting stories to tell why should people want to read what we have to say we are no writers (filmmakers, photographers, …) Most of…

Content Creation Is Only One Part Of Content Marketing

I recently came across an article on Copyblogger tackling the question „What’s the Difference Between a Professional Writer and a Content Marketer?“ My first reaction was: Hell, I can be a content marketer and not a writer at all – what about all the video-, graphics or illustrations? That is content, too. Many people actually do content marketing without ever…

8 Reasons Why Your Team Needs a Writer

One widely underestimated task in young companies seems to be marketing. Whether you are building a startup with a new product or are on your way to becoming a freelance superhero utilizing your expertise: You might be the best in your field, provide the ultimate solution to a common problem, or have an innovative product everybody needs – If no-one…

Storytelling: The Importance of Your Own Stories for Your Social Media Success

Working with clients and talking to founders we realized that some of them are missing the essential element for their social media marketing success: They need to be willing to create content and tell stories – the whole time. Many of the people we talk to believe that social media marketing is all about posting updates and being constantly active…

Content Creation: It is About Your Audience and Not About Your Product

One hot topic with clients that comes up over and over again is the content they need for social media and content marketing success. The question many new marketers have is: What topics should I cover? While it seems to be easier for newbies to accept the fact that they need content for their social media accounts, the question what…

The Importance of Content in Social Media Marketing

Often we get asked: How did you grow your Twitter followers to such impressive numbers? Why do my accounts not grow as much as I want them to? Why do I get nothing out of all my marketing efforts? Why do people not talk about my product in social media? And most of the time the answer is: It’s the…

The Power of Provocation – Hit THEM with YOUR Thoughts

You know what really sucks? Bad writing. But bad writing doesn’t necessarily mean that your style is bad. You can write a bad post in wonderful style, and it is still bad. Why is it bad? Because it is boring. There is almost nothing less helpful to your content marketing success than boring content. And „boring“ can have many faces:…

Your Most Valuable Assets Are: People

by Susanna Gebauer (@dreckbaerfrau) Looking at online businesses today, I sometimes get the feeling that many forget about the one most important purpose behind all online activity: The people. Here are some examples of what happens when people are not part of the equation enough. Relying on content specifications too much: We create content for Google, Facebook, Pinterest and many…