The following is a guest post by Robert Morris. Robert Morris is an online editor and content writer who lives in NYC. He is also a Yoga lover and Asia traveler. Follow Robert on Google+! If you intend to attract a larger audience with your small business website, you’ll have to focus on developing top-notch content. You need to convince your potential…
The following is a guest post by Antonio Tooley. Antonio is a hopeless optimist who enjoys basking in the world’s brightest colors. He loves biking to distant places and occasionally he gets lost. When not doing that he’s blogging and teaching ESL. He will be happy to meet you on Facebook and Twitter. “Creative” and “productive” are sometimes mutually exclusive…
The Following is a guest post by Julie Ellis. Julie Ellis – experienced freelance writer, marketer and passionate traveler. When she’s not engaged in helping her customers and students, you can find her reading articles and books of young writers and attending marketing conferences. Follow Julie’s Twitter and Google+ to learn more about academic and business writing skills. Content marketing is a…
Producing enough and engaging content is one of the biggest challenges for social media and content marketers. That is not only an impression we get from talking to entrepreneurs and marketers. The yearly content marketing benchmark compiled by Content Marketing Institute and Marketing Profs also confirms this: Here are some tools, which can help you create more, better and more…
How much time are you spending on your headline or subject line? Often once a text (blog post, email, etc.) is finished, we quickly write a few words that come to mind. And that’s it. Does it surprise you that PR people often spend at least as much time on the headline of a messaging document as on the document…
One of the most frequent questions as a blogger is: What am I going to write about today? What story can I tell? And sometimes when you have an idea for a post, you think: That is the same type of story I told the last couple of posts. There must be other types of stories I can use. What blog…
Often when we talk to entrepreneurs who would love to start with content marketing or blogging, they say something like we do not know what kind of content to publish we do not have so many interesting stories to tell why should people want to read what we have to say we are no writers (filmmakers, photographers, …) Most of…
I recently came across an article on Copyblogger tackling the question „What’s the Difference Between a Professional Writer and a Content Marketer?“ My first reaction was: Hell, I can be a content marketer and not a writer at all – what about all the video-, graphics or illustrations? That is content, too. Many people actually do content marketing without ever…
One widely underestimated task in young companies seems to be marketing. Whether you are building a startup with a new product or are on your way to becoming a freelance superhero utilizing your expertise: You might be the best in your field, provide the ultimate solution to a common problem, or have an innovative product everybody needs – If no-one…
Working with clients and talking to founders we realized that some of them are missing the essential element for their social media marketing success: They need to be willing to create content and tell stories – the whole time. Many of the people we talk to believe that social media marketing is all about posting updates and being constantly active…