How to Find Hashtags for Social Media + 13 Tools for Hashtag Research

Hashtags play an important role in social media marketing. Used at the right time and in the right context a hashtag has the power to multiply the visibility of your social media update far beyond your followers. Do you know how to find hashtags with the power to boost your social media success? Finding the right – and most helpful…

24 Advantages Of Using Social Media – It’s Much More Than Marketing

Recently I talked to a friend who is thinking of taking over a small online business startup. She said, “if I do this startup thing, I need to talk to you. As you know, I am so totally not into Facebook and such.” A few minutes later she told me about her teenage son who is obviously in a science…

Publish a blog post the right way – What to do Before, When, and After

When you publish a blog post, it’s essential to do it the right way. Only 10 percent of “Blogging” is about blogging, the rest is about distribution. And that is true for every part of blogging – including the creation of content and the publication of content. The whole process of creating content needs to be focused on your audience…

15 Ideas for What to Post on Your Social Media Channels

When talking to entrepreneurs and bloggers there is one question that comes up fairly often: What the heck are you posting on your social media channels all the time? How do you keep those channels active without going crazy and spending far too much of your time on social media when you really want to be busy working on other…

The 80/20 Rule of Social Media Marketing – and Why Getting it Wrong Can Hurt Your Success

If you are promoting your blog, product or brand via social media, you have probably stumbled across the 80/20 rule of social media marketing. But the chances are high that you have heard this rule all wrong. Because misinformed “marketing experts” share a variant of this rule that is simply not true – and can in the worst case hurt…

Social Media Marketing Automation is GOOD – Podcast Episode

Many social media marketing “experts” will tell you that social media marketing automation is wrong. They are wrong – and in this episode of Marketing in Minutes you will learn why.  To subscribe to Marketing in Minutes on any podcast platform, please go here. This podcast was produced with the following equipment: – – In this episode of Marketing…

The One Social Media Metric That Doesn’t Scale… (And it’s not traffic)

„Scaling“ is a magic word in marketing. The principle is simple: You find something that works for you and gives you a little success and then you go and try to multiply this small success into a bigger success – you „scale“ it – hopefully. If you can scale your success, you are done – go, celebrate! But the truth…

5 Things You Need To Know About Posting On Social Media On Weekends

I have seen it over and over again, people, blogs and brands being very active on Social Media on weekdays – and turning utterly silent on social media on weekends. I am not sure whether this is due to their social media manager doing a 9 to 5 job and going home on Friday afternoon or if the idea behind…