15 Ideas for What to Post on Your Social Media Channels

When talking to entrepreneurs and bloggers there is one question that comes up fairly often: What the heck are you posting on your social media channels all the time? How do you keep those channels active without going crazy and spending far too much of your time on social media when you really want to be busy working on other…

The 80/20 Rule of Social Media Marketing – and Why Getting it Wrong Can Hurt Your Success

If you are promoting your blog, product or brand via social media, you have probably stumbled across the 80/20 rule of social media marketing. But the chances are high that you have heard this rule all wrong. Because misinformed “marketing experts” share a variant of this rule that is simply not true – and can in the worst case hurt…

Social Media Marketing Automation is GOOD – Podcast Episode

Many social media marketing “experts” will tell you that social media marketing automation is wrong. They are wrong – and in this episode of Marketing in Minutes you will learn why.  To subscribe to Marketing in Minutes on any podcast platform, please go here. This podcast was produced with the following equipment: – – In this episode of Marketing…

The One Social Media Metric That Doesn’t Scale… (And it’s not traffic)

„Scaling“ is a magic word in marketing. The principle is simple: You find something that works for you and gives you a little success and then you go and try to multiply this small success into a bigger success – you „scale“ it – hopefully. If you can scale your success, you are done – go, celebrate! But the truth…

5 Things You Need To Know About Posting On Social Media On Weekends

I have seen it over and over again, people, blogs and brands being very active on Social Media on weekdays – and turning utterly silent on social media on weekends. I am not sure whether this is due to their social media manager doing a 9 to 5 job and going home on Friday afternoon or if the idea behind…

The 5 Most Important Social Networks for Marketing – And How to Get Started

Especially when you are just starting out with online business and marketing online, there is the first question you need to answer: Which social networks should you be using, what results can you expect from them, and how can you get started for “quick” results. The question is not secondary – the various networks are very different and the results…

3 Tools For Social Media Marketing That Nobody Ever Admits Using

Let’s start with a warning: Reading this may cause your hat to roll off. Your black hat, gray hat or white hat, I mean. Somehow, there is still a lot of talk about social media marketing that is done the proper way, and social media marketing that is done the wrong way. And terms like “black hat” or “white hat”…