Recently I talked to a friend who is thinking of taking over a small online business startup. She said, “if I do this startup thing, I need to talk to you. As you know, I am so totally not into Facebook and such.” A few minutes later she told me about her teenage son who is obviously in a science…
When talking to entrepreneurs and bloggers there is one question that comes up fairly often: What the heck are you posting on your social media channels all the time? How do you keep those channels active without going crazy and spending far too much of your time on social media when you really want to be busy working on other…
If you are promoting your blog, product or brand via social media, you have probably stumbled across the 80/20 rule of social media marketing. But the chances are high that you have heard this rule all wrong. Because misinformed “marketing experts” share a variant of this rule that is simply not true – and can in the worst case hurt…
This week, we had a workshop on social media marketing at a University with young business founders and people who think about founding a company. We talked a lot about the various ideas and projects of the founders and how they could use social media. And a question came from the audience: Could we not simply present THE solution and…
When you are new to the game and have not your path to success (yet), you probably hop from one piece of information to the next, sucking up all the tips, social media best practices and success stories. The problem is that there is some horrible, outdated and often simply wrong advice still floating around. And for a newbie without…
A couple of years ago, I was a total social media fool. I mean, I registered on Facebook because my brother Jonathan and I founded an online based company – everybody was already there and talking, and I did not know how it all worked. I got a personal Twitter account to give our newly created company account a first…