The Filter Bubble – Facebook’s Booster For Radicalism

This article about the Filter Bubble has been a long time in the making. It took a lot of thought to hopefully find the right words. The problem with this one is that it touches on politics, and this blog shouldn’t be political. Sometimes, you just can’t help it… Social media gave everyone a voice – sometimes with a viral…

9 Misconceptions About Social Media Marketing Automation

I often hear or read that social media marketing automation is bad, that I should never do it. The most heated discussion usually springs up when Twitters direct messages come into the debate, and the tenor then is never to automate them. Why? Social Media should be social after all and not a robot throwing out messages or desperately trying to…

5 Things You Need For Your Content Marketing Success – Apart From Great Content

Far too many people still believe that content marketing is mainly about creating content and that the best content marketers are the best content creators. Sadly this can lead to utter failure in content marketing. I still read/hear far too often that great content would automatically (and magically) rise to the top. How this is going to happen if no…

Social Media Marketing Influencer Blogs Reviewed – The Traffic Generation Podcast

So, another week, another podcast. Today it’s all about the average social media marketing influencer – and whether you should really follow their blogs. Are they just influencers, or are they really thought leaders? Let’s find out: Reviewed in today’s show are 5 different social media influencer’s blogs: Convince and Convert – Jay Baer Jon Loomer Kikolani – Kristi Hines…

Social Media Marketing And Its Similarities To Training For A Marathon

A friend of mine is going to run the Berlin Marathon at the end of September this year. It all started over two and a half years ago when she asked me if I would run the Nike women’s run (called “We own the night” in 2013) with her. Since then she runs regularly, and it also motivated me to start…

Marketing Priorities: 5 Things To Do When There Is Too Much To Do

When you are starting to market your company, your services or yourself on social media or elsewhere, there are many things to learn and even more things you can try. Most of them probably won’t work – but you need to try a lot to find some things that do work. The reality is that marketing consists of many possibilities,…

Social Media Fail: Twitter is Not Just About News

Sometimes I am shocked how many wrong perceptions and misunderstandings of Twitter are presented as the professional advice from so-called social media experts. Maybe it is because I myself am a heavy Twitter user and our social media success started with finding out how Twitter can be used for marketing a young company that I am so often thinking „what…

The Social Media Traffic Generation Masterclass – Part II

The second course in the Social Media Traffic Generation Masterclass is about “Making Sure Your Social Media Audience Matches Your Target Audience”. Have you ever wondered why some people in Social Media have few followers but get a ton of results, while others have thousands of followers and struggle to get anything out of them? Most often this is a…