I have seen it over and over again, people, blogs and brands being very active on Social Media on weekdays – and turning utterly silent on social media on weekends. I am not sure whether this is due to their social media manager doing a 9 to 5 job and going home on Friday afternoon or if the idea behind…
Especially when you are just starting out with online business and marketing online, there is the first question you need to answer: Which social networks should you be using, what results can you expect from them, and how can you get started for “quick” results. The question is not secondary – the various networks are very different and the results…
The following is a guest post by Eva Wislow. Eva is a writer and career coach at CareersBooster.com. She helps others gain insight into their career search and achieve the most ambitious life goals. Connect with Eva on Twitter. Almost every article you read on the Internet will tell you that people are being headhunted on social media all the…
Let’s start with a warning: Reading this may cause your hat to roll off. Your black hat, gray hat or white hat, I mean. Somehow, there is still a lot of talk about social media marketing that is done the proper way, and social media marketing that is done the wrong way. And terms like “black hat” or “white hat”…
Have you ever asked yourself why you would need a link shortening service like Bit.ly? You are not alone. The necessity of link shorteners is not obvious – however some of the most surprising marketing tricks can be achieved with link shorteners. In the old days, the main reason for many for using a link shortener was so that links…
The following is a guest post by Patrick Cole. Patrick Cole is an entrepreneur and freelancer. He is also a contributing blogger for several websites. Patrick loves self-education and rock music. Connect with Patrick via Facebook, Google+ and Twitter Most companies feel like cash machines set in concrete walls. You put in your details and the machine spews out your product.…
The following is a guest post by Kerry Creaswood. Kerry Creaswood is a young and ambitious writer from Savannah, GA. She is interested in self-development, design and marketing. To find more about Kerry – check her Twitter. Email is old school. Social media is new school. And you have to choose one of them to give consistency to your digital marketing campaign. Right? Wrong.…
This article about the Filter Bubble has been a long time in the making. It took a lot of thought to hopefully find the right words. The problem with this one is that it touches on politics, and this blog shouldn’t be political. Sometimes, you just can’t help it… Social media gave everyone a voice – sometimes with a viral…
I often hear or read that social media marketing automation is bad, that I should never do it. The most heated discussion usually springs up when Twitter’s direct messages come into the debate, and the tenor then is never to automate them. Why? Social Media should be social after all and not a robot throwing out messages or desperately trying…
Far too many people still believe that content marketing is mainly about creating content and that the best content marketers are the best content creators. Sadly this can lead to utter failure in content marketing. I still read/hear far too often that great content would automatically (and magically) rise to the top. How this is going to happen if no…