So, another week, another podcast. Today it’s all about the average social media marketing influencer – and whether you should really follow their blogs. Are they just influencers, or are they really thought leaders? Let’s find out: [powerpress] Reviewed in today’s show are 5 different social media influencer’s blogs: Convince and Convert – Jay Baer Jon Loomer Kikolani – Kristi…
A friend of mine is going to run the Berlin Marathon at the end of September this year. It all started over two and a half years ago when she asked me if I would run the Nike women’s run (called “We own the night” in 2013) with her. Since then she runs regularly, and it also motivated me to…
I published an earlier version of this post back in 2013 on our platform exploreB2B. The platform and original post are now gone. But reading it again I believe that this is more relevant than ever – so I decided to add a little more thought to it and publish again today. Below this introduction you will find the original…
When you are starting to market your company, your services or yourself on social media or elsewhere, there are many things to learn and even more things you can try. Most of them probably won’t work – but you need to try a lot to find some things that do work. The reality is that marketing consists of many possibilities,…
Sometimes I am shocked by how many wrong perceptions and misunderstandings of Twitter are presented as professional advice from so-called social media experts. Maybe it is because I myself am a heavy Twitter user and our social media success started with finding out how Twitter can be used for marketing a young company that I am so often thinking „what…
Delegating social media tasks within your team is far more complicated than you would think. Why? You will see in a few minutes. But first, I need to start with a personal story. I studied mathematics and computer science. While studying I used to work for a professor doing a variety of tasks. I handled several programming jobs, managed some…
The second course in the Social Media Traffic Generation Masterclass is about “Making Sure Your Social Media Audience Matches Your Target Audience”. Have you ever wondered why some people in Social Media have few followers but get a ton of results, while others have thousands of followers and struggle to get anything out of them? Most often this is a…
Warning, the following article is a bit of a rant…Nothing to start the week better than with a rant. Facebook recently launched another update – and it didn’t take long until articles began to appear that claimed that it is the next step to “Facebook Zero.” In case you didn’t know, Facebook Zero is the term coined by marketers describing…
We are currently working on a project that involved asking people about their problems and fears when starting out in Social Media Marketing – and one of the most given answers surprised me: “I fear saying something wrong, damaging my company’s profile and bringing long term damage to it. Nothing ever really get’s deleted on the internet.” I’m not surprised…
Marketing is not easy, and online marketing does not necessarily mean that marketing has become easier. Marketing has become more accessible, yes, but easier? As a marketer, I often see other marketers and even more often clients try a lot of different things at once. The process is always the same. They have read or heard about something that sounded clever.…