The Neglected Importance of Putting Your Audience First in Social Media Marketing

A friend of mine gets very frustrated with her gardening efforts. She plants and invests money for new plants, but the flowers do not seem to want to pay her back with blooms. Her flowers never look very healthy and even if they grow for a year or so, after a while they give up and die. So she has…

7 Tips To Build A Targeted Audience In Social Media

Growing a targeted audience in social media is the first step on your path to success. Without any followers, in most social networks your chances of getting people to your content and website are diminishing small. While a large following does not guarantee social media marketing success, a targeted following is necessary to attract an audience to content, generate leads…

Your Audience Will Make the Difference

I recently came across Danny Iny’s new book „The Audience Revolution“. I have not quite finished reading it, but I am a good way in – it is worth your time! Danny writes about his “Audience first” approach to selling: To be successful you should build an audience before you decide on the product you want to sell. Together with…

Content Creation: It is About Your Audience and Not About Your Product

One hot topic with clients that comes up over and over again is the content they need for social media and content marketing success. The question many new marketers have is: What topics should I cover? While it seems to be easier for newbies to accept the fact that they need content for their social media accounts, the question what…