evergreen content

What is Evergreen Content and Why Do You Need it for Traffic Generation?

Susanna Gebauer

Would it not be nice to have an endless supply of outstanding blog posts that your target audience loves? Content that you can use over and over again in various outlets and re-share after a while? That content exists. The answer is evergreen content. And you have to create it. What is evergreen content? Evergreen content refers to content that…

Read more
Viral content vs Evergreen content

Marketing in Minutes – Viral vs… Evergreen? – Podcast Episode

Jonathan Gebauer

Going viral sounds great, right? But in reality, you may prefer producing evergreen content. Don’t kid me – everyone wants to go viral… But you shouldn’t. Going viral is hard to plan for, and if it happens when you are not prepared it can completely destroy your business. A better and even more powerful way of building an audience and…

Read more