How to Consistently Speed Up Your Content/Editorial Process

The following is a guest post by Cassidy Hennigan. Cassidy is an HR professional and a fellow Templates Assistant contributor. She loves cracking raw data, devouring marketing and technology advances and pulverizing nagging habits through goal setting, automation, and ethical hacking. You are kindly invited to visit Cassidy’s Twitter @CassidyHennigan. Content marketing is the number one trend that continues to redefine…

6 Storytelling and Content Marketing Lessons from the Porn Industry (Mostly Safe For Work)

It won’t come as a surprise that porn itself is not big on story(-telling). What may surprise some is that the porn industries marketing departments are! Let’s examine what the marketers of Pornhub, one of the biggest porn streaming sites on the web have come up with. Porn sites have a big problem: They are running video sites, but can’t…

Creative Content Marketing in a Boring Niche? Yes, Please.

The following is a guest post by Luisa Brenton. Luisa Brenton is a blogger. She was born in Italy, graduated from The St. Louis School of Milan and went to Chicago to pursue higher education at the Chicago’s Public Research University. Luisa is interested in modern literature and new films. She is interested in journalism as well. You can contact Luisa…

Storytelling: 7 Ideas About What to Tell Your Audience

Often when we talk to entrepreneurs who would love to start with content marketing or blogging, they say something like we do not know what kind of content to publish we do not have so many interesting stories to tell why should people want to read what we have to say we are no writers (filmmakers, photographers, …) Most of…

Storytelling: The Importance of Your Own Stories for Your Social Media Success

Working with clients and talking to founders we realized that some of them are missing the essential element for their social media marketing success: They need to be willing to create content and tell stories – the whole time. Many of the people we talk to believe that social media marketing is all about posting updates and being constantly active…

The 9 Essential Elements of any Content Marketing Strategy

According to a study by Content Marketing Institute and MarketingProfs, only 38% of B2B companies think their content marketing is effective. The same study also states that only 35% of the companies have a documented content marketing strategy. My guess is that some of these companies do not even know whether they are effective or not. They cannot say what…