8 Secret Ways Interviews Can Boost Your Content Marketing Success

Have you ever been asked for an interview? It feels great. It gives this awesome feeling that someone appreciates your work and loves it enough to care for your opinion on some topic. And that is why interviews are such a great way of opening the conversation with strangers, influencers or people you want to get to know. Instead of…

10 Steps To Build Your Social Media Identity

The following is a guest post by Veronica Hunt. Veronica Hunt is an experienced blogger and freelance content manager at aplusonly.com. She is passionate about education and technology, loves creating lifehacks and learning new stuff.  Follow Veronica on Google+ and LinkedIn Apart from publishing kitty images and messaging friends, how active are you in building your social media presence on a scale from one to ten?…

Quick-Hit Principles for Branding Your Company With Content

The following is a guest post by Michael Harred. Michael Harred is a writer, who contributes to the national Florida Review and the University magazine Cypress Dome. He also writes for LordofPapers. To find more about Michael – check his Twitter and Facebook Do you use content to brand your company? If you don’t, you’re missing out. Sure, the logos, colors…

How To Tap Into The Power Of Guest Blogging

The following is a guest post by Michael Akinlaby. Akinlaby is the founder of RankRain, a marketing agency that specializes in search engine optimization (SEO) and content marketing. Guest blogging is a powerful marketing strategy for digital marketers who know how to use it. Through guest blogging alone, you can go from an unknown, to become a web celebrity. Through…

Why And How To Build An Audience – Long Before You Got A Product

Again and again, I hear from entrepreneurs and founders „we do not need marketing yet, we are still working on our product“. And later when they are nearing their launch or are trying to find their path to growth, what they are severely lacking is an audience, which they failed to build long before the launch. One of the biggest…

Your Guide to a Successful Business Rebrand

The following is a guest post by Shareef Defrawi. Shareef is the President of Bonafide, an inbound marketing agency in Houston, Texas. He leads a team of smart, straight-shooting, modern-day marketers who are hell-bent on growing businesses and relationships. You can also find Bonafide on Facebook and Twitter. When you work in digital marketing, you can’t escape how important a company’s…

Your Road to Twitter Success in 6 Easy Steps

We have written some articles about how to grow your Twitter account to achieve Twitter success. Our assumption for these articles was that you are already present on Twitter and “just” want to know how to grow a targeted following and with it gain more traffic to your content. Talking to some newbies on Twitter, I realized that there are…

Personal Branding – 9 Reasons Why YOU As a Person Are Important

I was recently asked to give a quote as a marketing influencer (wow, I still feel very honored to be included on some of these influencer lists!). The task was to complete the sentence “You know you are a marketer when… “ As there are multiple things that make you a marketer, Jonathan and I had a little discussion about…

The 9 Essential Elements of any Content Marketing Strategy

According to a study by Content Marketing Institute and MarketingProfs, only 38% of B2B companies think their content marketing is effective. The same study also states that only 35% of the companies have a documented content marketing strategy. My guess is that some of these companies do not even know whether they are effective or not. They cannot say what…