Content Shock

Content Shock: Why good Content isn’t good enough – Podcast Episode

Jonathan Gebauer

“Good content rises to the top.” No, it doesn’t. Not since Mark Schaefer coined the term content shock. Today we have to fight hard to get eyes on our content. Here is why good content isn’t good enough anymore: Click Here to Listen to all Episodes of Marketing in Minutes and Subscribe on any Podcast Platform This episode of Marketing…

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Content Shock

Content Shock: How Mark Schaefer Blew My Mind In 2014

Jonathan Gebauer

When you are part of the international marketing community, sometimes something happens. Something scary or enlightening. Something that you know will change the way you approach marketing in general. 2014 kicked off with an event of this magnitude. Maybe not in everyone’s perception, but at least in mine. I am talking about Mark Schaefer’s initial post about content shock. Not…

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