9 Basic Principles To Designing and Optimizing a Landing Page That Converts

The following is a guest post by Ashley Kornee. Ashley is a blogger and freelance writer. She always tries to write about ordinary things in a creative way.  You can find her on Facebook and Twitter. What makes the ideal, super converting landing page? Obviously, the trick to creating a great landing page is good design and optimization. The challenge is figuring…

8 Ways to Boost Traffic and Sales Through Facebook

The following is a guest post by Jonathan Ohayon: Jonathon Ohayon is the COO of Brilliance.com and has been managing companies and motivating people since the 6th grade. As a proven business leader and gemologist, he is uniquely skilled in navigating the ever changing e-commerce landscape. When he is not answering emails into the wee hours of the night, he can be…

12 Mistakes No One Should Make To Achieve More Web Traffic

As you might already know, Susanna and I (The Social Ms) specialize in getting web traffic to your content. You cannot deny that getting more web traffic is one of the most important parts of any online marketing endeavor – maybe even the most important one. How could anyone ever expect to sell anything online without getting his products to…

7 Tips to Write the Most Effective Call-to-Actions

The following is a guest post by Skornia Alison. Skornia Alison works as a social media marketer for a business that offers essay writing service to clients all around the globe! Apart from her career, her passion lies in the world of leadership, mentorship, and entrepreneurship. When people click on your website, you are hoping for some action. You may…

The Difference Between Marketing and Sales

Is there a difference between marketing and sales? Of course, there is… Some of you might say the difference is obvious, and some might say there is not so much of a difference. But the truth is while the two go hand in hand it is dangerous not to see the difference – and the connections. Is there a difference…

How to Use Social Selling to Empower your Sales Team

The Following is a guest post by Oren Ezra (Twitter:[email protected]_Ezra). Oren Ezra is the VP of Marketing for Pepperi, the fastest-growing provider of sales apps for manufacturers, wholesalers and retailers. In today’s world there are few things we can’t learn to do using the power of social media. We have the power to persuade, engage, inform, and especially communicate. Click Here…

9 Ways to Keep Prospects Interested and Eventually Convert

A few days ago I came across a post/podcast by J. Baer on Convince & Convert (Jay’s posts recently inspire so many of our articles, you could call us fans 🙂 ) telling „You Should Give Your Customers a Slow Lane“. Reading this post, I thought “I am exactly this kind of person, who does not convert fast”. Actually – most…

LinkedIn: Engagement Comes First (and You’re Using it Wrong)

Facebook is for private stuff and LinkedIn for work-related things, right? Wrong – at least partly. It is easy to fall for this, though – because that is how these companies market themselves. I recently discovered something that made me rethink this assumption. Here is why. Most people give away “private data” much more freely on LinkedIn Like many others…