Content Publishing: Own Blog vs. Guest Posting

Yesterday we talked to someone who just started a new project and who has to think about how to best raise attention for his new project. There is no question that they are going for content publishing. But in answer to my remark “You don’t have a blog yet!” he raised the question what would be better for their content: Publish…

My Biggest Traffic Generation Mistakes – The Traffic Generation Podcast

It’s still not sunday… why is that important? Listen to the podcast! Other than that, today I discuss some of my biggest traffic generation mistakes. Because traffic generation doesn’t come easy and very few people actually teach how to do it. Even fewer people talk about their failures, so I thought I would. I promised I would add some of…

Why You Still Need a Blog in 2015 – The Traffic Generation Podcast (The Social Ms)

Today this is the second episode of our podcast – yes I know I am early on this one. I actually changed the plan and decided I will do this 2 – 3 times a week. You can still look forward to a set episode on sundays – with other episodes appearing during the week. I hope that is ok…

The Traffic Generation Podcast (by The Social Ms)

Ok, now we have a podcast… Yesterday I decided that The Social Ms need a podcast, so today I started. The Traffic Generation podcast will be a weekly podcast about traffic generation as part of online marketing – it will be released every Sunday and I will highlight my experiences around this topic for this. For this first release of…

Targeted Traffic: Traffic Doesn’t Always Equal Traffic

A few days ago Mark Schaefer published a post on his blog about the „vanity“ of traffic, and why marketers should rather look at other metrics. He told the story of the first time an influencer picked up one of his posts and tweeted about it. It was Guy Kawasaki who has a huge Social Media following and Mark Schaefer…