We all know by now that the real success in content marketing comes when you actively spread the word about your content. Some pieces of content need some extra attention and effort to spread the word. Most of us routinely share every piece of content in our social channels. If we have an email list, we may send out information…
Do you remember the guy in the video below? Hint: He was a cyclist and was a winner of the Tour de France. Past tense being absolutely correct here. The ad asks what he is on. His answer seemed absolutely perfect – apart from… well, just watch it. Today this ad may serve as a reminder that even perfect ads can backfire…
When you are starting to market your company, your services or yourself on social media or elsewhere, there are many things to learn and even more things you can try. Most of them probably won’t work – but you need to try a lot to find some things that do work. The reality is that marketing consists of many possibilities,…
The following is a guest post by Nadav Shoval. Nadav Shoval is the CEO & Co-Founder of Spot.IM, an on-site community that brings the power back to the publisher. Prior to Spot.IM, Nadav has developed and founded 4 technology startups. Spot.IM is his fifth venture. Nadav is a technology erudite and a sports addict. Depending on your industry, a high bounce…
Is there a difference between marketing and sales? Of course, there is… Some of you might say the difference is obvious, and some might say there is not so much of a difference. But the truth is while the two go hand in hand it is dangerous not to see the difference – and the connections. Sometimes we get the…
Sometimes I am shocked by how many wrong perceptions and misunderstandings of Twitter are presented as professional advice from so-called social media experts. Maybe it is because I myself am a heavy Twitter user and our social media success started with finding out how Twitter can be used for marketing a young company that I am so often thinking „what…
Delegating social media tasks within your team is far more complicated than you would think. Why? You will see in a few minutes. But first, I need to start with a personal story. I studied mathematics and computer science. While studying I used to work for a professor doing a variety of tasks. I handled several programming jobs, managed some…
Sometimes very cool marketing can make a bad product shine. But that’s not how it goes usually. And it shouldn’t be this way. Think about it: Do you want your product to shine because your marketing convinces people to buy it? Or do you want people to buy your product because you have a great product that solves a problem…
Working on marketing with young companies and founders can be very rewarding – and very depressing. Rewarding because there is so much these entrepreneurs can achieve with just a little hard work and some brains. Depressing, because there are the few that do not seem to want success and find so many lame explanations why marketing is not what they…
The following is a guest post by Nick Churick. Nick is a copywriter as well as an experienced Content & Social Media marketer. After several years of working for different companies, he is finally on his own way to success. Let’s wish him luck! You can always drop him a message on Twitter @NickChurick. Did you know that each and…