While you cannot learn everything there is to know about digital marketing from books, books can help you find your way through the digital marketing jungle. With long summer days coming up and business slowing down a bit, you should put some of these digital marketing books on your reading list. Some of these will simply be a good and entertaining read, some will give you new ideas, some will explain things you always wanted to know.
Whichever books you choose, none of them will be a waste of time and you will find a ton of useful tips and best practices that will enable you to take your blog, business or other ventures to the next level through digital marketing.
David Meerman Scott
When we started our (former) startup exploreB2B we planned to use PR to make it spread. But we totally failed at PR. We failed to understand the connection between Social Media Marketing, content marketing, and PR – and even the PR agencies that we hired for a ton of money failed to explain to us how the modern branding, public relations, and social media marketing go hand in hand and how we could have built our brand.
This book will give you a thorough understanding of how to use social media, content marketing, news releases and a lot more techniques to push your brand recognition, your marketing, and eventually make sales with it.
Online Marketing is not a fair and honest game. Digital marketing is about building trust, but not necessarily about telling the truth – or telling the truth so that people can recognize the reality behind it. I have written before about the deceiving nature of some shiny marketing numbers that in reality tell nothing but sound good enough to make a bunch of people fall for them. But there is more to manipulating the media. Rumors can break companies, false news can cause panic – and the right message at the right time and place has the power to catapult a mediocre product into the trendsetting heaven of a best seller.
Understand the manipulative power of blogs and online media and use them to your own advantage. That is digital marketing at its best.
3. Born To Blog
Mark W Schaefer, Stanford Smith
Digital marketing gives tremendous power to blogs. One blog can easily do the marketing for a company – or even several products. But you have to know how to start and build this blog. How to create great content for a targeted audience.
And Mark Schaefer tells you how to do exactly that, one step at a time. Because blogging is your fastest way to success in today’s online marketing world.
With your own great content, you can earn the power to overcome limits. You can bypass the need for advertising. You can gain publicity and brand recognition without having to “know” journalists or convince media outlets to publish about you.
This book gives you the necessary knowledge about great content creation. You will learn about headlines, keywords and captivating writing and their impact on the success of content in the digital marketing landscape. It is not any content that will win in the digital marketing game – it is great content that will give you power. And here is how to create great content.
The world is changing. We buy more and more online. Entrepreneurs and business owners are no longer settled industrialists with a factory or multi-employee company. Solopreneurs have the opportunity to become millionaires. And everybody can start a business right from their kitchen table.
You can complain – or you can see it as your chance to change your life and do something you love. Mitch Joel explains to you how you can use this to your advantage: Reboot Your Life!
6. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Digital marketing is a lot more about delivering helpful, entertaining and valuable content to your target group than talking about products, features, and benefits. Content Marketing guru Joe Pulizzi explains how to create epic content to build a loyal and attentive audience – and still, keep your goals in mind. Instead of shouting louder to cut through the online noise, learn how to deliver content your audience wants.
Mike A. Stelzner
This is partly the success story of how Mike Stelzner built Social Media Examiner. But it is also the explanation on how to build an online business by not focusing on selling but instead on catering to the needs of your audience. even after a couple of years this is still relevant. Because the philosophy of concentration on helping your audience and concentrating on their needs is what is the underlying key to the success of any blog or online business.
8. Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success
You want to add some strategy to your online marketing? Try Neal Schaffer. He provides you with a roadmap for a successful social media strategy. If you have been struggling to get your social media on track, this book will help you find your way through the social media jungle, choose the right networks and put it all together in one comprehensive and consistent marketing strategy.
The world of online success stories is full of strange people: Geeks, weirdos, introverts, and geniuses. And that has a reason. The digital world is made for everyone – but a little insanity can help you stand out from the mass.
If you ever felt like you don’t fit into the classic world, this book is for you. You will find out that what makes you different can be your best weapon on the battlefield of digital marketing. And this book will tell you how to turn your “bing different” into your best business advantage.
Have you ever listened to a talk by Gary Vaynerchuk? If he knows one thing it is how to make people listen to him! And in this book, he tells you how you can achieve that too. The main thing you can expect from Gary V is to motivate you and inspire you. Plus, you will learn a lot about building relationships and catering to them as a foundation for your business success.
11. They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
For many people, an integral part of online marketing is paying for advertising. That does not need to be like that. You can market a business on a budget. Without paying for ads. By using marketing strategies like inbound and content marketing and learning to distribute that content to a targeted audience via social media, search and other platforms.
Find out what your customers needs and wants, provide that with your content and figure out a way to let the potential customers know about your content? Sounds easy? Read the book!
And that is what Seth Godin tells you in this book: How to be a purple cow. Stand out from the other boring brands of brown chocolate from boring brown, white or black-and-white cows. Be purple. Learn to be the purple cow. The cow that everybody recognizes.
The digital world is noisy. If you master the art of standing out and getting heard, you are more than halfway to success.
Are you afraid of complaining customers? They are not the problem. Unhappy customers are. And complaining customers will turn into unhappy customers if you ignore their complaints. If you take your customers seriously a complaint is not a problem and a complaining customer can still be turned into a happy customer.
In the digital world customer service becomes part of your branding and marketing strategy, as part of the complaints and your reaction to them will be public on social networks.
Jay Baer tells you how to deal with complaints and use customer service to move your business to the next level. He will provide you with examples and best practices on how to deal with difficult situations.
Wow, that is a lot to read – I hope your reading list for this summer is not overflowing yet. I am sure you will find at least one book that can tremendously help you with your digital marketing, inspire you or solve a problem you have. If you need some more book recommendations, check out this list of books for bloggers and our book recommendations for social media marketing.
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“The Social Ms blog and books have shown us great possibilities of growing on Twitter and via online media. In addition, they actually respond to email reactions. Practicing what they preach gives them the credibility edge.” Guy Pardon, Atomikos
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