7 Tips to Write the Most Effective Call-to-Actions

The following is a guest post by Skornia Alison. Skornia Alison works as a social media marketer for a business that offers essay writing service to clients all around the globe! Apart from her career, her passion lies in the world of leadership, mentorship, and entrepreneurship. When people click on your website, you are hoping for some action. You may…

4 Ways To Optimize Your Tweets for Better Results on Twitter

Are you not getting the engagement and action on your tweets that you are hoping for? Is your audience not responding to your efforts, as you want them to? Maybe you are missing out on the best ways to optimize your tweets for better results! Imagine this: Two tweets with the same link. One gets a ton of reactions in…

Tool Recommendation: Adngin – An Adsense Optimizers Dream

Today I’ve got a gem for you – a tool that doesn’t just make optimizing Adsense installations easier – it makes the whole process easy: Adngin. But before I dive into what Adngin does and does great, I need to explain the problem! Adsense (as you probably know already) is Google’s service for integrating advertising into your web page so…

20+ Metrics To Monitor And Optimize YOUR Social Marketing Success – Part 1

Social Media Marketing is a lot about numbers. If you do not watch out for some metrics and how they develop over time, you are basically flying blind. And most often one day the bitter awakening will come, when you realize that you have spent so much effort on something that is not paying off as it should Watching metrics,…

How One Headline Can Make or Break Your Content Marketing Success

How much time are you spending on your headline or subject line? Often once a text (blog post, email, etc.) is finished, we quickly write a few words that come to mind. And that’s it. Does it surprise you that PR people often spend at least as much time on the headline of a messaging document as on the document…

4 Ideas for Content Optimization (Other Than Keywords)

If you are active in content marketing, I guess you have heard (or read) the advice that you have to keyword optimize your content. While I agree that you should consider which are the words people expect you to use for certain topics and which terms are commonly used, I also think putting too much focus on keyword optimization can…

Clickbait Headlines Won’t Disappear, Because You’ll Never…

by Jonathan Gebauer (@jogebauer) Do you really believe that Facebook’s recent announcement that they will reduce the rank of the famous clickbait headlines will make clickbait disappear? Well, maybe you should take a deep breath, and start thinking. Food for thought #1 – Clickbait will adapt What are clickbait headlines? They are a way of making you click on a…