Why Marketing Metrics Should Be A Marketer’s Best Friend

I am a mathematician. And yes, I may be a little obsessed with numbers. But my impression is that far too many people trying to drive marketing success for their business or blog are neglecting their metrics. I have talked to marketers, especially in larger corporations who are getting a report once a month for traffic and conversion tracking. I…

20+ Metrics To Monitor And Optimize YOUR Social Marketing Success – Part 2

This is the second part of our list of metrics you should know about for your social media marketing success. In the first part we introduced you to some metrics around your social accounts and the traffic you drive to your own website. You can find the first 12 metrics in the first part of this list here. In this…

Marketing Metrics: Traffic Might Not Be the Best Metric – But It’s One of the First

I recently read a guest post by Mark Schaefer on the Convince and Convert blog. Mark wrote about the problem of traffic not being a very meaningful KPI in marketing. Often untargeted traffic would lead to people clicking on a link only to leave again after a few seconds. Instead of going for traffic, marketers should look for trust. And…