The following is a guest post by Devin Morrissey. Devin writes in his garage and examines car parts in his office. He aspires to be an eternal student, writing wherever the web takes him. In the past, small- and medium-sized businesses depended largely on word-of-mouth marketing to attract customers and maintain a good reputation. In the age of the internet, this…
When talking to entrepreneurs and bloggers there is one question that comes up fairly often: What the heck are you posting on your social media channels all the time? How do you keep those channels active without going crazy and spending far too much of your time on social media when you really want to be busy working on other…
Leads from Twitter? Really? Does that work? I have heard this or a similar remark over and over again. But the truth is that Twitter is a great place to get leads. And people are using Twitter for lead generation in almost any niche. For our first business – the publishing platform exploreb2b – we got 80k registered users based…
You’ve heard about having sales funnel, right? You’re here because you know they are important for a blogging business – but you just can’t figure out how to create one that will turn your blogging business into a revenue machine, right? You want to make money with your blog? You’ve got some products you want to sell, created a landing…
Before I explain the various aspects that make content so important for your online business success and marketing ventures let me make one thing clear: We are always talking about targeted content and quality content. And it should be a matter of course that you need great content that has value for your audience. There is not much use to…
There are many facts and tips about Pinterest traffic generation and marketing success floating around. Some of them are true and it is good to follow them. Other tips are old and simply will not work anymore. But some of the facts and tips about Pinterest marketing have the power to seriously hurt your marketing success. The hard truth about…
If you are promoting your blog, product or brand via social media, you have probably stumbled across the 80/20 rule of social media marketing. But the chances are high that you have heard this rule all wrong. Because misinformed “marketing experts” share a variant of this rule that is simply not true – and can in the worst case hurt…
There is so much advice to be found about Pinterest and marketing on Pinterest that is hard to know which tips are still relevant and which are outdated – or even wrong. You have to figure out which advice to follow and which tips rather belong to the category Pinterest myths: Some of the outdated or wrong tips can seriously…
Videos get more and more important as social media content. Facebook has various video formats that you can use, as Facebook live, Facebook video posts – and Facebook stories. There is also a trend in social media towards more unofficial and less formal content. Brands infuse personality and a feeling of accessibility by using storytelling in combination with more fun…
The following is a guest post by Lindsey Kolowich. Lindsay is looking forward to beautiful fall weather in New England. You can find her trying out new banana bread recipes, playing squash, or cheering in the stands at Fenway Park. She loves creating educational content for marketers – check out her team’s recent video course on SEO. Don’t forget to follow…