Why Customer Reviews are Important and Close Listening will Win the Game

The following is a guest post by Devin Morrissey. Devin writes in his garage and examines car parts in his office.  He aspires to be an eternal student, writing wherever the web takes him. In the past, small- and medium-sized businesses depended largely on word-of-mouth marketing to attract customers and maintain a good reputation. In the age of the internet, this…