Why Customer Reviews are Important and Close Listening will Win the Game

The following is a guest post by Devin Morrissey. Devin writes in his garage and examines car parts in his office.  He aspires to be an eternal student, writing wherever the web takes him. In the past, small- and medium-sized businesses depended largely on word-of-mouth marketing to attract customers and maintain a good reputation. In the age of the internet, this…

How Social Media Channels Influence Purchase Behavior

The following is a guest post by Scott Lipow. Scott is Founder & CEO of Six7 Marketing. Scott has extensive experience delivering advertising services for both small business and Fortune 500 clients. He earned his MBA from Emory University and received his undergraduate degree from the University of Wisconsin-Madison. Since its beginning, social media has made it easier for family and…