This Super Bowl 2016 Ad Perfectly Shows The Difference Between Virality And Marketing

It’s that time of year again. Everybody is talking about the ads for the Super Bowl. Well, at least, everybody in the marketing world. I admit I am not such a huge fan of advertisements, and I have not been watching all the spots for a long time. The first year I got into the Super Bowl ads fever was…

Overcoming Social Cynicism With Hard Social Metrics

The following is a guest post by Gareth Cartman. Gareth is Director of Digital Marketing at CLD, a digital agency based just outside London. Gareth has previously held a range of marketing and publishing roles, with a focus on digital. He also has two kids and a lifelong affliction of supporting Everton and the Boston Red Sox. I am a social…

Your Road To Awesome Twitter Success

Earlier this month we launched our first course outside the Traffic Generation Masterclass. This first individual course is all about Twitter – and it is awesome: The Awesome Twitter Course. Many of you have asked us for more information about this course: Why we think Twitter is so important for Social Media marketing and what exactly can you expect in…

How To Choose The Perfect Content Writer For Your Blog

The following is a guest post by Julie Petersen. Julie Petersen is a content marketing specialist and a private English language tutor. At present time she writes reviews at her educational blog AskPetersen.com, and is a contributor to such websites as CollectiveEvolution, FreelanceWrite.About, Business.com, etc. Contact Julie here. Many small business owners run their own websites and blogs. If this is…

5 Essentials to Twitter Marketing Success – Keep Growing

Last week, I told you my story about how I had to become a marketer to lead our startup to growth and how “Twitter made me a marketing pro.” Thank you for listening to my story and for being interested in Twitter marketing success. By recognizing the significance of Twitter in the marketing space, you already are on a good…

Blogging in 2016: 4 Ideas To Change Your Approach (And Win The Future)

Wake up! We’ve got 2016 – not 2006. If you are blogging in 2016, you must not try to achieve success with the same approach as you would have done in 2006. Why? Because times have changed – and if you want blogging success in 2016 – you absolutely must change too! So here are some ideas on how to…