A Pain Free and Easy Way to Start a Blog and Why to DO IT NOW!

We are living in a world where literally everyone is a marketer. Everyone is marketing something – even if it is just himself. And one of the most accessible ways to market yourself is a blog. I really believe that everyone should write and publish. But still many people don’t. So why should you start now? Because the content you…

The Two Sides of Trolls – Don’t Feed Them and Don’t Be One

by Susanna Gebauer (@dreckbaerfrau) There is no doubt: In social media the real success comes with interaction, communication and connecting. But sometimes when I look at some comments tweets or posts, I think the author should have kept quiet. Or in other words, the key to good interaction can sometimes be not to interact. Let me tell you about two…

Google is heading in the wrong direction – I decided not to follow

by Jonathan Gebauer (@jogebauer) (Disclaimer: The following represents my personal view of SEO and the monopoly in the search engine market.) There is a reason this blog and this site are called “The Social Marketers” and not “The Online Marketers”: We love social media marketing. We’re not very keen on SEO and SEM. Why? Anything related to Search Engines makes…

Why Even 100,000 Twitter Followers Can Be Worthless

by Susanna Gebauer (@dreckbaerfrau) There are numerous articles about how to target your ads, but seemingly no one is talking about targeting followers in social media. Yes, I admit, sometimes (as with Facebook ads for Fanpages) both are the same. But there are other ways to target than via paid ads, and often they make the difference between an acceptable…

The one important value marketers need to remember at all times

by Jonathan Gebauer (@jogebauer) One of the most common social media tips is: “Never spam. Don’t send advertising messages, don’t send sales emails, …” If you ask me, this is bad advice. Here is why: Marketing always consisted and will always consist in a large part of what we today like to call spam. Getting messages out to people that…

The Secret to Not Starting From Scratch – Cross Promotion in Social Media

Cross promotion should be part of any social media strategy – from setting up your first account and getting your first few followers, to setting up multiple accounts on various social networks, the concept of cross promoting your social identity has the power to grow your social media a lot faster than without it. Cross promotion should be part of…

The Story of PR, not PR and Something Developing in Between

by Susanna Gebauer (@dreckbaerfrau) When we started out as entrepreneurs with a vision and an idea, to say the least, we were naive. We believed that PR would be a good idea to help with making our new startup know to a larger audience. It could have worked… Like so many other founders we loved our idea, and we firmly…

The Unanswered Question of How Often Should You Post on Social Media?

by Susanna Gebauer (@dreckbaerfrau) I recently came across an infographic on Pinterest, which told me exactly how often I should post on Social Media. And while there might be some vague truth behind the classification of some networks as “high volume” and others as “low volume” networks, I still think this infographic has it all wrong. There is no general…

Do Not Trust: Self-Proclaimed Social Media “Consultants” Are Dangerous

by Susanna Gebauer (@dreckbaerfrau) I am active in Social Media – ok I am very active. Obviously, that puts me on the radar of many people who want to sell things, even the consultants who want to sell me social media advice. I get sales pitches by social media consultants all the time. And to say the least, there has not…

Are you crazy? Good!

by Jonathan Gebauer (@jogebauer) Let’s start with a quote. Not any quote but one that makes it very clear what I am going to talk about today: “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no…